NEWS

Stretch Your Limits

Replay drives the stretch-denim revolution

#stretchyourlimits

Replay changes the rules of denim by stretching the limits of the manufacturing process, then brings the concept to the fore by launching the Replay Hyperflex collection, an innovative product where the stretch denim experience attains smart new heights.

The main features of Replay Hyperflex are high elasticity, excellent fabric recovery and superior comfort. This means that Replay Hyperflex offers complete ease of motion, great shape retention – no sagging or deforming even after considerable wear, plus a luxurious feel.

As for the fabric per se, Lycra comprises the corespun, Poly defines the middle, while the external layer of cotton is what gives the jeans an authentic denim look. The two top fibers protecting the Lycra ensure that the stretch factor is compromised by neither industrial nor domestic washes. 

Fits for women go from a super skinny five-pockets with snug push-up bottom, to a skinny jean with distinctive biker-inspired detailing, all the way to the very latest in a straight leg style. Guys, rather, can choose between a skinny low waist five-pocket jean and a slimfit regular waist style with softly tapered leg.

The jeans come in three different washes: a very dark tone with rich sheen, a medium tone with pale yellow dirty tinge, and a light tone with quiet brilliance. In December Replay will also introduce a first colour capsule – black and light & dark grey, to be followed in February 2015 by one featuring a fab selection of bright upbeat hues: azure, lime green, coral red and white for her and red, hunter green, turquoise and white for him.

Replay Hyperflex will hit the market in October 2014. In addition to selling retail at stand-alone Replay stores, corners and in-store shops worldwide, the jeans will be available on the wholesale circuit and on the online shop

The in-store launch will benefit from an ad campaign involving experts from the worlds of soccer, dance, fashion and gymnastics, all of whom take part in special tests to see how far they can stretch the limits of the Hyperflex collection. In particular, as supermodel Alessandra Ambrosio dons the scientist’s smock to examine how the collection holds up when subjected to extreme dance steps, contortion moves and amazing soccer tricks, FC Barcelona stars Neymar Jr., Gerard Piqué, Luis Suarez, Andrés Iniesta and Ivan Rakitić work wonders with the ball while sporting the new Replay Hyperflex jeans.

#stretchyourlimits

www.replay.it

Replay presents to FC Barcelona players its formal and smart casual line

Barcelona, September 26th 2013

Matteo Sinigaglia, Fashion Box CEO, welcomed first team players of FC Barcelona together with coach, Gerardo Martino, at Replay’s flagship store in Barcelona to present and personally hand them the new Replay official clothing line which has been exclusively designed for the Club.

International stars such as Leo Messi, Xavi, Andrés Iniesta, Neymar and Piqué shared this moment with Matteo Sinigaglia during the event, which took place at the Replay store on Paseo de Grácia, 60 and also counted on the presence of the Brazilian supermodels Isabeli Fontana and Ana Beatriz Barros.

As announced in July, the Italian company Fashion Box, which boasts a series of top quality denim lines under the Replay, Replay & Sons, We Are Replay and Red Seal brands, has signed a four year deal with FC Barcelona as official clothing and footwear sponsor.

True to the singularly attractive style of play that has characterized FC Barcelona throughout the years, Replay has created both a collection of formal clothing and a “smart casual” line. Representing a pioneering commitment to innovation. Replay has devised a new way to use denim: where the traditional jeans concept embraces the realm of fine tailoring. In this way, the famous indigo fabric, which dresses the FC Barcelona athletes, becomes a deluxe textile creating a unique and exclusive superlight formal suit. A real piece of luxury. The suit itself has been reinterpreted by Replay with a two button jacket, applied pockets and traditional Replay slim fit, whilst the “grana” inner-lining recalls the club’s traditional colours. The look is finished-off with Replay’s hallmark red metallic “R” on the jacket’s lapel and a small pin with the Barça’s renowned emblem on the silk tie.

Matteo Sinigaglia commented: “We are delighted to dress the greatest team of all time. With this new pieces we are redefining the formal fashion world merging it with the denim culture, and this is just the first step for us. We will be continuing to develop new and exciting initiatives, creating synergies between our respective brands, which will ensure a winning streak for both Replay and FC Barcelona, on and off the field.”

According to Antoni Rossich, General Director of FCB, the agreement with Fashion Box is highly satisfactory for the Club and meets all expectations, both in terms of the prestige of the brand and the designs of the new garments. “Replay’s proposal has personality and presents a style we can identify with. It transmits dynamism, modernity and elegance at the same time. Fashion Box is a leading company in its sector and we share the international vocation of wanting to reach clients and supporters all around the world.”

For more information visit. www.replay.it/fcbarcelona