FASHION BOX GROUP OF COMPANIES
Fashion Box SpA group of companies was founded in 1981 and today is one of the leading companies internationally, in the field of denim and smart casual clothing. Based in Asolo town in Treviso, Italy, a region that is famous worldwide for its creativity, the company manufactures, markets and distributes men’s, women’s and children’s casual clothing, accessories and footwear. The Group’s products are marketed under the names REPLAY, REPLAY&SONS, WE ARE REPLAY and REPLAY FOOTWEAR, while supplementary products such as sunglasses and fragrance lines under the Replay brand are available from authorized partners.
The main aim of the company has been and still remains, for more than 30 years, to create products that stand out for their innovative style, their characteristic Italian design and superior quality. Denim, to the manufacture of which the company is specialized, having almost become its synonym, consists an additional element of uniqueness and superiority of the brand.
Experience and high expertise, in combination with extensive research for even more sophisticated techniques, is the intrinsic value of the Group’s products, which, as natural, significatly invests in stylistic and technological research of materials.
Indeed, throughout its course, the Group invests with great dedication to the fields of research and creative design, constantly incorporating new technologies into the production processes. The Group’s people closely monitor every stage of the production process –from the designing of the collections to the selection and processing methods of raw materials– while a network of specialized laboratories undertake the sewing and final finishing of the garments.
The Group’s headquarters –an American industrial building of the 20th century covering an area of 25.000 m2 at the foot of the hills of Asolo city– hosts the departments of styling, modelling and industrialisation, of all products and brands. The factory in Asolo, is the nerve center of the whole system, where research and creative development are triving. There, the entire production process is planned and monitored, from the initial sketches to the first original and the readymade garments. Therein also lies the integrated logistics platform, whereby data from various sectors of production (approximately EUR 6 million per year) are obtained, checked, sorted and shipped. But above all, there is the place where the vision of REPLAY takes shape, blending the old with the new, the past with the future, tradition with technology. Not only people working there, but all of the Group’s partners in various countries of the world, are aware of the responsibility arising from the great legacy left by its founder, Claudio Buziol. The creation of a robust international network, with its heart always beating in an Italian territory, is one of the most significant strategic elements, for the development of Fashion Box.