The origin of the name “REPLAY” is closely linked to the philosophy both of the product and the man who inspired it, back in 1978. During the World Cup in Argentina, Claudio Buziol saw the word “re-play” flashing on the screen for the first time. He immediately decided that this would be the perfect name for a range of garments, referring to classical pieces, re-interpreting the past in a modern way. Thus, denim and smart casual clothes were manufactured, today representing the 85% of the Group’s production. REPLAY holds a leading position in the world of denims and through integrated sartorial proposals,  targeting at consumers who seek quality and who are able to recognize the authenticity of the products, characterized by persistent research on the materials, fabrics production and washes. In every collection, the REPLAY brand signs about 1.000 different pieces, divided into more than 15 categories. Their distribution is mainly done through medium – high and jeans specialist shops, as well as through flagship stores and department stores.