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ACCESSORIES & FOOTWEAR SPRING – SUMMER ’18

Replay Accessories SS18

 Urban style and a contemporary look are at the heart of the new accessories & footwear spring/summer 2018 collection by Replay.

For men: essential and clean lines are the distinctive features of our backpacks and bags fitted with black leather handles and designed for everyday work use. In particular, the backpack is practical and trendy and is confirmed as the must-have accessory of the new season. The iconic Sea Move is renewed with the introduction of two new premium models with a vintage flair: indigo denim and canvas with leather inserts. For the SS18 Replay also features a sporty-inspired line in black faux leather with contrasting white logo, comprising weekend bags, shoulder bags, beauty cases and Ipad cases. Fabric backpacks with central pockets, Zip fastening and contrasting black bands get a whole new range of colours and are available for the new season in the camouflage, light grey and tone on tone floral pattern print. The men’s collection is completed with a rich and varied assortment of camouflage bags and backpacks ranging from the city rider model to the military-inspired larger size backpack, ideal for travelling or leisure.

The women’s collection mixes the influences of the military, biker and rock worlds. The result is a gritty and engaging collection with romantic touches and details. The iconic New Eve bag extends its range of models and, in addition to the small and medium version with shoulder strap, introduces the shopper and Boston bag versions for everyday use. New Eve is also enriched with new fabrics and details with the exclusive denim and studded version as well as camouflage. The proposals for the SS18 continue with maxi bags, handbags and messenger bags in faux leather and pastels such as pale pink and dusty blue, in black and dove grey versions, or in laminated colours, and in the unfailing camouflage fabric. For sporty-chic style lovers there is also a college world-inspired range with plain or two-colour shoppers, handbags and clutch bags with contrasting bands, and shoulder straps with the Replay logo. The summer season is dominated by denim, with a wide range of bags and backpacks made from recycled denim trousers and jackets. A new version in laminated pink gold denim is also available for the more daring fashionistas. Finally the SS18 women’s collection is completed with ethnic-inspired bags and accessories in dark brown distressed leather or jacquard fabric.

 

Replay Footwear SS18

 Replay’s footwear for Spring and Summer 2018 blends perfectly with the main collection.

The world of navigation is reinterpreted by Replay with deconstructed footwear featuring a distressed finish obtained through special treatments and washes, such as the faded effect. The colours chosen for Moccasins, mid-cut boots and stringed shoes evoke the desert, combined with shades of grey and blue. The SS18 sneakers collection is enriched with a whole new range of shapes and fabrics. Always present is the leather model with inner sock in the Denim Hyperflex fabric, by now a permanent article in the men’s footwear collection. A concentrate of the brand’s identity, the “Style 901” sneakers are named after one of Replay’s iconic denim suits: in whitened suede and complemented with leather details, they are proposed in pastel colours such as yellow, blue and green. The sharp cut leather sneakers are also an original choice. The sport casual range is complemented by a premium leather line featuring fine leather and subjected to special treatments that create an increasingly urban look, as well as a more informal range of slip-on with patches and all-over floral prints. The last mood inspired by summer is interpreted in a range of trendy models including slip on and flat sandals with fabric or braided leather bands embellished with applique patches, all strictly Made in Italy.

The women’s collection – just as the men’s collection – has three main sources of inspiration: the first is the Far West, the second a sporty casual look where sneakers play the leading role, and finally the quintessential summer look. The Far West theme is expressed to the full in the Texan model with its leather sole combined with fine materials, in colours ranging from honey to black embellished with rock-style studs. The entire collection is distinguished by the Japanese-style brocade effect embroideries that embellish all models from platform to wedge heels to the more classic shapes, merging perfectly with the sporty look.

The key word is CUSTOMIZATION.

Among the new proposals in the sneakers’ range is the satin model revisited also in the embroidered version. The embroidered logo in both denim and satin models is highly reminiscent of the 1980s. The summer range features sandals, slip ons, sabots, platforms and “birky” models, and is entirely produced in Italy using the finest leather. Rock-inspired details with Western-style studs and buckles abound, as well as “happy army” camouflage touches and colourful, fun patches. For the most feminine part of the collection there is also the heeled sandal in a denim version with coloured studs, or the sabot, a true must have for the SS18 proposed in a variety of shapes, from sporty to flat models. Among them stands out the denim platform with precious Japanese embroidery.

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R&S SPRING SUMMER ’18

Replay & Sons spring/summer 2018

The Replay & Sons SS18 collection draws inspiration from the adult range, and includes three different themes for both boys and girls.

BOY:

BLACK HOLIDAY. A gritty, minimal look, in which black denim, either clean-lined or biker-style, combines perfectly with jackets in denim and leather. Outfits are finished off with sweatshirts and T-shirts, some garment dyed, others printed using innovative techniques. Touches of red, royal blue and fluo yellow complete the whites and blacks.

MILITARY SURFER. Surf-style apparel, oversized shirts and camouflage parkas, proposed in shades of green, and played down with contrasting patches and writing. For the littlest boys, the might of a military style is made more playful thanks to the energy of coloured prints and cute Hawaiian motifs.

DENIM. SS18 DENIM is the perfect complement for colourful T-shirts, sweatshirts and bomber jackets with 80s-inspired graphic decorations. A basic world featuring clean, essential lines, in which the predominant colours are white and every conceivable shade of blue. Constant research into fabrics, innovative washes and a careful eye to fit all go to ensure absolute comfort and practicality for little people. Clean-lined garments are accompanied with patches, abrasions, creasing, tears and darning to give denim a used look. The fits available are: slim, super slim, regular slim, slim low crotch and straight.

GIRL:

BLACK HOLIDAY. The black satin bomber jacket is the must-have of this world, combined with black denim and a plain T-shirt, or one decorated with glitter printing, embroidery and sequins. The black lace dress and long skirt are for the littlest rock chicks. Splashes of red break up the alternating blacks and whites.

MILITARY SURFER. Here the undisputed stars are cargo pants, proposed in military green and camouflage versions, to be worn with other military-style apparel such as the shirt and jacket, played down with raised glitter writing or romantic flounces around the bottom. Combine the military proposals with the lace dress or floral-print skirt for a range of original looks.

THE BURNING MAN. The third mood draws its inspiration from the most famous of desert music festivals. A glamorous desert style, with shades of pink alongside pale or white denim. Fabrics are soft and light, and garments feature fading and delicately nuanced colours.

The DENIM line is unmissable even for the littlest girls, with proposals ideal for pairing up with T-shirts and sweatshirts featuring embroidery and sequins or prints with rhinestones. The predominant colours for denim are white and all shades of blue, from pale to dark, plus pastel colours.

Eight different trouser fits are completed with jackets, shirts, dresses and denim dungarees.

 

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REPLAY FALL / WINTER ’17

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REBELS & HEROES

The FW 2017-18 collection is the perfect reflection of the true spirit of Replay, a return to the brand’s most authentic roots, expressed and reinvented through rebel souls and contemporary heroes. Contamination of styles, biker influences, military tendencies and references to the college world meet and meld to break the rules.

The Rebels & Heroes collection takes shape through the strength of the military universe, interwoven with elements more typical of a college style, while biker influences are introduced into the moods, but with restraint.

For him, parkas, bomber jackets and leathers are redesigned and mixed with college sweatshirts, shirts and denim or military-inspired jackets. T-shirts draw upon the rock world or are enhanced with gothic wording, while pants are “stolen” from army uniforms, with cargo models dominated by military green and camouflage. Alongside military green, the essential colourways are sand and camouflage prints. Black is essential for pants and biker jackets with a used look, while blue and red are the key colors for the college looks. Among the iconic men’s apparel, a military trench coat with appliqué patches on the front for an urban, contemporary look and a leather biker jacket with a camouflage print; the parka and bomber jacket in camouflage print or in the solid military green version are played down with coloured patches and writing. The leather jacket is reinterpreted as a bomber, with references to the college world, such as contrasting knitted cuffs and collar. Chinos, available in 4 different colour options, are perfect with a denim shirt, and are the ideal option for an urban-street look.

The collection for her: parka, bomber jacket, leather jackets and cargo pants are borrowed from the men’s wardrobe, with a few adjustments. Coloured faux fur inserts are used to enhance the inside and hood of parkas, or transformed into cheerful appliqué collars for bomber jackets. Military looks become more feminine with blouses or floral-print bomber jackets for a touch of chic. Camouflage cargo pants are enhanced with bright, sequined inserts. For a more feisty look, there are also women’s black leather biker jackets with wording on the back or played down with patches. Completing the proposals, pleated knee-length skirts in military green coated fabric, or dresses and skirts in black lace. Touches of colour such as red and turquoise are included to brighten up the collection’s predominant tones of military green and black. A veritable must-have for the ladies is the long cloth overcoat in a loose fit, revisited with added irony in the form of contrasting appliqué patches on the front.

Among the new products this season, an ultralight down coat created using exclusive ThindownTM technology, a revolutionary fabric in natural feather that makes it possible to produce coats without any baffle stitching. This patented fabric marks a turning point from traditional feather coats. The down coat becomes super-light, thin and yet warm, and it can be worn through the coldest wintersas well as throughout the four seasons. Made in Italy, this eco-friendly, hygienized fabric is suitable for use with any fit/model, and leaves coats completely free of baffle stitching.

The range of proposals includes three different colourways for women and another three for men, all reversible to ensure a look with absolute flexibility.

For him, denim focuses on clean lines, in which the key players are blue and black denim tones, with nuances conceived to highlight the strong vintage appeal of the garments. Patches, abrasions, creasing and tears are the perfect features to give denims a used appearance. The look is completed with jackets and basic shirts.

A choice of fits and shades make the women’s denim range appealing as well as complete.

Colour tendencies develop around shades of black and blue. Power stretch denim is the star, with five-pocket jeggings in an extremely tight fit, further revisited in the high-waisted and skinny versions. The clean lines and essential style are punctuated with fading, tears, ties, creasing and crinkles or played down with coloured patches and writing.

Proposals for women also include two total-denim dresses, and jackets with a strong vintage appeal, featuring inserts in white faux fur.

The collection comes in five different fits for men: skinny, slim, tapered, comfort and straight fit. Seven fits are available for women: jeggings, skinny, slim, bootcut, relaxed, boy-fit, carrot, cropped and oversized.

Finally, the FW17-18 season sees the return of one of Replay’s denim must-haves: the Hyperflex model, proposed in four washes for him and four for her, in which innovation and authenticity combine to result in a unique and unmistakable style.

 

 

 

 

REPLAY ACCESSORIES & FOOTWEAR FALL/WINTER ’17

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Innovation, experimentation and style research are the key ingredients behind the new proposals in accessories & footwear from Replay. The iconic items from Spring/Summer 2017 are reinterpreted in line with new trends, and enhanced with details to make them unique, veritable “must haves” to complete both men’s and women’s wardrobes.

The inspiration for him comes straight from the biker world. Among the cult accessories for men, a backpack is essential: practical, handy and versatile, it has become indispensable for everyday working life as well as for leisure use.

The iconic Sea Move is an imperative. With its attractive and original design, it represents the ultimate in practicality and convenience, and is extremely handy for leisure use. There are many different versions available, from black leather with contrasting stripes on the sides, to a hammered leather version with canvas inserts for a more urban look, or camouflage print fabric versions in shades of black or the more classic military green. City Rider is the perfect backpack for men who never compromise on practicality or style. For them, this modern design proposal combines looks, comfort and high-tech ruggedness, with features indispensable for today’s world, such as a laptop compartment and a top pocket for electronic devices with an aperture for earphones. For the FW17/18 season, the model has been conceived in a black technical fabric version that will look great with any outfit. To complete the range and meet the many different needs a man may have, there is a full and varied assortment of backpacks, carryalls, shoulder bags and smaller leatherwear items. The predominant colors are shades of gray, black and blue, also seen in camouflage versions. The absolute must-have of the season is a fabric backpack with two central zippered pockets and contrasting black stripes, available in blue, dark gray and light gray, while the very latest new entry is a field jacket that transforms from a sports jacket into a handy backpack.

Proposals for her play on colors, shapes, materials and applications, for a feisty dynamic look. A melting pot of influences from the military, biker, rock and pop worlds, all mixed into one glamorously feminine result.

The iconic New Eve bag can be either hand-held or worn on the shoulder, and is already a Replay best seller for Spring/Summer 2017. In the new collection it maintains the same formats – mini, small and medium – making it perfect for both day and evening use, while its colors, material combinations and effects are revamped to give a range of proposals that will win over any fashion addict. Hammered leather or luxurious pony skin inserts, floral or camouflage print fabrics and little appliqué studs make New Eve the latest It bag, thanks to its infinite possibilities. Other proposals include maxi bags and bucket bags, to be worn on the shoulder or across the body for everyday use, or backpacks, an essential item for true fashion fiends. Hand-held mini bags are indispensable, as are the perfect pochettes for the evening. The colors of the FW17-18 collection range from black to dove-gray, perfect with any look, through to stronger tones, such as yellow, bright green or red, for women who love more daring accessories.

Footwear reflects the themes seen in the clothing line, thus complementing it perfectly.

The men’s collection draws on three worlds for its inspiration: boots, city and sneakers. Jack boots, biker boots, desert boots, ankle boots and mid-cut boots all still express Replay’s genetic make-up. When it comes to boots, one essential element is undoubtedly the leather, which, with hand-applied treatments and washes, makes these items iconic, with an unmistakably worn feel. Rigorous blacks, grays and browns are defused with metal details such as zips and buckles in steel and brass, or with stitching that skillfully breaks up the monochrome upper. The City mood includes a range of urban-style proposals. Footwear with a classic sporting base becomes a perfect hybrid for everyday city life, adapting to an elegantly casual style, thanks to influences from the Active world. Finally, for sneaker addicts, the proposal ranges from running shoes to tennis shoes in leather or fabric, in all the colors typical of the winter season, as well as military and camouflage nuances. The season’s essentials are customized models with Hyperflex fabric inserts, for true denim connoisseurs.

The collection for her explores the same themes as the men’s universe, reinterpreted in a distinctly feminine key. The boot collection, expanded for the FW17/18 season, ranges from iconic and timeless models such as biker, beatle and jack boots in solid-color luxury leathers, to customized pieces, such as the lace-up jack boots with floral prints, appliqué multi-pins, oversize patches, or sequins, as well as biker models decorated with zips and chains. The used-effect leather is proposed in the classic tones of black and brown, as well as gray and burgundy. New for the season is the biker boot with a wide heel, for a feisty-yet-feminine look. The women’s line also gives a modern-day interpretation of the wild west, where the absolute stars are Texan boots in a range of heights, from ankle boots to knee-high models: the simplicity of the suede in shades of brown and tan combines with appliqué studs, big, fancy buckles and leather straps. For the city theme, the classic men’s lace-up with its college flavor is revisited with features in leather, lace, sequins and studs, as well as leather with laminated or glitter effects. The urban-inspired look is also enhanced with metal details and fake-zip edges. Completing the mood, décolleté shoes with a slim heel and a slight plateau, dressed in printed velvet, straps and buckles with a western feel, and moccasins with a square heel and a fringe in the front, in laminated leather with a range of color options. Finally, a generous selection of sneakers, from running shoes with camouflage, studs or patches on the heel, to vulcanized constructions, made dressy and chic with trendy inserts in colored faux-fur or in gold and silver laminated-effect leather.

 

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REPLAY&SONS FALL/WINTER ’17

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The FW17/18 collection from Replay & Sons is dedicated to little “Rebels and heroes” – a journey to the brand’s deepest roots through a fun interplay of styles, where biker influences, military trends and references to the American college world combine to create a lively, spirited collection.

For boys, the collection takes shape through the power of the military world, which is intertwined with the more typical elements of college style, while biker influences come through in the  rock ‘n’ roll graphics of the t-shirts. Iconic garments like parkas, bombers and cargo pants in camouflage print or in military versions are revamped and mixed with college sweatshirts, while denim shirts are enlivened by coloured patches and messages.

Standing out among the various colours are blue and red in the college style garments, while the biker world is recreated by classic black with a distressed look, giving also extra appeal to must-have pieces like the long woollen bomber with eco-leather sleeves.

Denim focuses on clean lines, where shades of blue and black dominate, moving through nuances that  bring out a strong vintage appeal without forgetting the soft-touch which ensures maximum comfort for little ones.

Patches, abrasions, creasing, mended effects, prints, embroideries, college and military style appliqués are perfect for making denim fun, while basic shirts and jackets complete the look.

The collection offers 5 different fits: super slim, slim, regular slim, slim low crotch and the new ergonomic  solution which stands out for its ergonomic seams and tight fit.

Lastly, also for FW17/18 we find one of Replay’s “must haves” in denim: the Hyperflex model which, offered also in a black denim version, is the perfect mix of innovation and authenticity.

The GIRL collection comes in three themes. College, military and biker style are combined to give life to more feminine solutions thanks also to touches of red, pink and royal blue which brighten up the main colours of the collection, black and khaki green.

The college-themed woollen coat and long bomber are maxi and reinterpreted with a playful twist through contrasting coloured patches. Sweatshirts and t-shirts with college-style prints and embroideries go perfectly with check shirts, while practical dresses in jersey or with eco leather inserts complete the look.

The camouflage parka is reinterpreted for girls with fun printed patches and hoods enhanced with coloured faux fur inserts which make the military mood more feminine. Floral prints, pleated skirts and t-shirts with glitter prints or laminated fabrics soften what is a strictly male inspired theme.

For smaller girls the biker theme is made bolder by garments such as the classic biker jacket and coloured faux furs. The mood is softened by little dresses in crêpe or in chiffon enhanced with all over prints, white blouses in poplin with macramé lace collar or sweatshirts and t-shirts with macramé or glitter prints.

The denim comes in nuances of black and blue. Clean lines and essential style are interrupted by faded effects and rips or by patches, coloured embroideries and laser prints. The power stretch denim is used for the five-pocket jeggings with an extremely tight fit.

Completing the denim range are little jackets with a powerful vintage appeal and faux fur inserts, large shirts and dress with laser prints and patches that go perfectly hand in hand with the theme of the collection.

The fits, beside the still on-trend skinny, super skinny and boy fit denim, include the cropped bootcut and the carrot, which is marked by a tight waist and looser leg for maximum freedom of movement. Girls also get the “Hyperflex” model, a Replay must-have which also comes in a black denim version.

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Tennis Player Maria Sakkari becomes the new REPLAY brand ambassador.

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Maria Sakkari, well known for her successful participations in major international tennis tournaments joins Replay as brand ambassador. Despite her young age, Maria has already displayed an outstanding talent, ranking among the world’s best tennis players. In 2016 she marked her entry in the 100 top players in the world rankings, where she currently holds the 88th position and she is among the 32 of the Australian Open.

Replay and Maria Sakkari share common values – passion, determination, excellence – and share a common vision for the future. Replay forsees her excellent talent to reach her full potential in the years to come and is honored by the association with the young tennis player.

Maria happily accepted to represent a fashion brand that matches her own style. She has always been a fan of Replay and has been seen many a time with full Replay outfits.

At just 21 years of age, Maria has the boundless energy and vitality, as well as the grace and the charm of a young debutant. And, like all other girls of her age, in her spare time, she loves shopping and selects her outfits to match her personal style. She has a strong preference in casual wear and a great drive for REPLAY!

In her recent visit to Golden Hall mall, she spent much time at the Replay Store buying clothes of the new Replay Spring Summer 2017 collection, denims from the innovative Touch collection and light, airy pieces of the summer collection.

 

Replay welcomes Maria Sakkari: A brand new Re-player!

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REPLAY SPRING/SUMMER ’17

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One passion, one vision, one city: Replay’s “Sunset Icons”

Thirty-five years of denim history and culture coupled with the desire to build new, thrilling visions. The passion and authenticity of tradition on the one side; on the other, a vision: to build the future with due regard for the past. One passion and one vision narrated through one city: Los Angeles, with its constant movement, diversity and ferment. The city of angels, where dreams become reality and where the new takes shape.

These are the ingredients of “Sunset Icons”, the new Replay collection.

A contemporary, living melting pot that has its deepest roots in the biker influences of its motorcycle gangs, in the power and spirit of the military universe, and in the exotic and warm notes of the gipsy world. And so the colours of festivals in the desert and ethnic prints are combined with military memorabilia, flashes and camouflage to then dive into the leather, zips and metal of the free riders.

The fit opts for loose, soft and comfortable shapes, with raw cuts, rips and fraying underlining the collection’s relaxed mood, which reappears in the choice of garments: bombers, bermudas, dresses, jumpsuits and ponchos, all in different versions and customisations.

The diversity of L.A. is expressed in the materials, which have been carefully selected and researched, particularly in terms of handle and weight. Unusual textures and plays on contrasts emerge, particularly in the womenswear, taking in cool lightweight fabrics, like linen and cotton, georgette, to vintage leathers, velvet/chenille, knitwear, right down to many raw and slubbed materials.

The colour palette instead offers two extremes: on the one hand lots of colour and therefore different shades of dark blues, indigo and sky blues, as well as white, military green, red/coral, baby blue, fuchsia, beige, grey, gold, silver and black. Otherwise plenty of sun bleached and cold-dyed watercolour hues, which fade with each wash to produce new nuances each time.

Diversity reappears in the prints, which include flowers, palm trees, animals, classic camouflage and new camouflage with animal print inserts, watercolours, patchwork and paisley, ethnic geometries, stripes,  leopard print in total red or total grey and biker iconography.

Even the customisations are vast and varied: jewel appliqués, gold medals, sequins, studs, fabric beads, silver plates, lots of tears, particularly in the knitwear, denim and tees, often left open. Plenty of ethnic or oriental-style embroideries, Fifties-style patches, fringes, braiding and ribbons almost always with ethnic and exotic motifs. Handwriting on garments and sprays of glitter to catch the sunlight.

Highlights for HER

The Sahara jacket in military green customised with studs and hand-painted stars; the bomber in military nylon with long silver laces on the zip and lining with oriental pattern; the jacket in oriental/ethnic fabric, with velvet/chenille cuff with jewel appliqués and fabric beads; the baby blue bomber in leather, hand washed and dried with natural techniques for a warm vintage effect. All the  ponchos, with or without fringes, in  sweat cloth, lightweight fabric or leather, with camouflage, floral or batik motifs. The military parachuting jumpsuit, sleeveless and fastened with a gold bejewelled zip; cool, lightweight and slightly Seventies dresses, with flowers or golden ethnic embroideries on a black base, as well as map and paisley patterns.

Highlights for HIM

The used-look leather biker with zip and hem belts; the sand-coloured ultra-soft suede jacket with zip, complete with eco-friendly treatments carried out by hand for a vintage appeal, like the leather biker jackets with reinforcements on the shoulders and sleeves; the two-button jacket, also hand-dyed and with lining in technical and new camouflage print mesh. Also, the denim jacket and shirt with Fifties-style patches. The shirts, coming in all shades from white to blue and offering also floral, ethnic, striped or check patterns. All the tees, particularly the series with hand drawings, and the sweatshirts with prints or Fifties patches. Lastly the bermudas, cargo style, regular or customised with watercolour, palm tree, flowers, camouflage or patches.

THE MIRACLE OF DENIM

 “Sunset Icons” also enshrines the birth of “Miracle of Denim”, the definition of a new way to interpret and wear jeans. An unusual denim dream which succeeds in combining tradition and innovation, authenticity and change. And L.A. is the driver behind this philosophy with its colours, shapes and lights. Its faded colours become “Venice Bleach”: all the “bleaches” one can find along the Venice Broadwalk, with their saltiness and their nuances. These are washed and highly distressed jeans with an extremely faded look. “L.A. Sky” brings all of the colours of the city sky to the five-pocket pants. The mid blues of clear days and all of the bright colours of fiery sunsets. “Authentic contemporary” expresses the more relaxed L.A. mood, made of denim with a loose, soft and warm handle. Redcast shades, 100% salt and pepper cotton, traditional washes, stone washing and three eco-friendly laser washes (the latter for men only). “Shades of Black”: the night lights of Los Angeles reinterpret blacks and greys. Here, blacks are repeatedly washed and treated until they turn into greys, ranging from dark to light. Lastly “Selvedge” the luxury denim for men. Five-pocket trousers, 100% made in Italy, selvedged and handmade complete with brass rivets. They come in four washes including rinsed and destroyed.

As regards to fit, the menswear offers 6 styles: skinny, slim, tapered, regular and comfort. Womenswear has 7: jegging, skinny, biker, slim, straight, carrot and boy.

 

 

REPLAY&SONS SPRING/SUMMER ’17

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The shining sun, long beaches and landscapes of Los Angeles are all conveyed into the new Replay & Sons Spring/Summer 2017 collection which is marked by colours bleached by salt water and the soft tints of pastel pink, green and blue; the blues of the sea; the neutral tones of the sand. But also bright, energetic colours: coral red, khaki green, fuchsia, orange, aquamarine, turquoise and yellow.

Replay & Sons “Sunset Icons” is a vibrant mixture, full of joie-de-vivre. Freedom here means loose fits, soft, comfortable forms, raw cuts and rips. This great desire for comfort cannot but be reflected in the choice of materials, with a soft handle and pleasant feel on the skin: jersey, plush, gabardine, satin, bull denim and piqué. Not to mention hand-made dyes, garment rips, stonewashes, spotting, abrasions, burnouts and garment-dying. As for the prints, the garments are enlivened with all-over flowers, palm trees, stripes, camouflage, stars, digital prints, geometric and ethnic motifs, biker iconography, reversed logos, watercolour designs, pirate parrots and military stamps.

BOY – Summer for boys is told through three great stories: Customized Icon, Malibu Gipsy and Rock Denim. The first borrows all the military memorabilia from the vintage shops of L.A. and uses them for fun customisations of casualwear and activewear. And so classic camouflage and an original new camouflage, military stamps, pennants, military green, multi-pocket Bermudas and bombers become the rule. Highlights include the shirts with patches, bomber with oriental-style print/embroidery on the back, and the jacket with an all-over reinterpretation of camouflage. Malibu Gipsy comes directly from one of the most famous beaches. Plenty of colour faded by washes, floral prints and ethnic motifs, pirate parrots, splashes of colour, low-crotch pants and Bermudas, and all kinds of tees. Standing out among these are the sweatshirts, shirts and polo shirts with all-over prints of flowers, palm trees and ferns, distressed denim, coloured with a cascade of spots, and tees with nature and wildlife prints. And then Rock Denim, featuring used and faded denim, sweatshirts, t-shirts, in some cases sleeveless, and ergonomic pants. A series of biker prints, stripes, tattoo designs inspired by playing cards, and irreverent reversed logos. Lastly, denim, the beating heart of the collection. L.A. Department Broken Edge: lots of washes with faded, bleached and stone washed effects with repairs and localised mini rips. And then patches, splashes of colour and coloured turn-ups. There are also jeans with traditional washes, and those in black, here with repairs, or faded to grey. As regards fit: slim, super slim, regular and tapered are the latest styles.

GIRL – Summer for her is about: Customized Icon, Malibu Gipsy, RockabillyCustomized Icon, presents military memorabilia from vintage stores but also expresses femininity and fun. So camouflage is combined with vibrant ethnic details, with braiding, colourful kitsch patches and antiqued studs. Military is toned down and softened, made fun and light-hearted, full of joie-de-vivre. Malibu Gipsy has its roots in the desert festivals, in music, the beach and outdoor life. Multicoloured floral patterns and monochrome geometric prints are combined with ethnic braiding, fabric patches and brightly coloured embroideries. Rockabilly is a mix between Fifties influences, Hollywoodian glamour and gritty appeal. It perfectly combines t-shirts, sweatshirts and short jackets with stronger, bolder details like studs and precious elements like coloured rhinestones, sequins and stars of all kinds. Denim for girls becomes Venice Bleach and expresses all of the blues of the sea and the most famous beach in  L.A.. Jeans are light, faded, treated and ripped. And like the rest of the collection, they too are embellished with embroideries, fabric patches, star-shaped studs and maxi jewels. Up-to-date fits for her of course, from skinny to boyfit.

 

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Replay…. #TOUCH IT!

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Featuring the Super Models

IRINA SHAYK, JOAN SMALLS & STELLA MAXWELL

They… TOUCH IT!

 

Replay presents TOUCH: a disruptive new jeans for women with an amazing smooth factor and a rich, attractive fabric. Innovation is simple: it works when the look and feel of any object work in perfect synch with its function. That’s exactly what Replay TOUCH does.

 

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With TOUCH Replay wants to bring something revolutionary to the arena of female jeans. The solution is as innovative as it is simple because it works on all of the little details that are relevant to people to answer two of  women’s basic needs: to be sexy and at ease at the same time.

TOUCH guarantees an amazing inside-out smoothness. Keeping  the same performance in terms of stretchability as the Hyperflex models, TOUCH takes the idea of natural feel to another level and has a one size slimmer effect, without creases on knees and bottom during movements, thanks to the patented RECALL system.

These jeans are a piece of art with a silently loud branding which will make them immediately recognizable as Replay but in a subtle, elegant way thanks to a flawless look where emphasized stitching and embroideries have been removed to be replaced by premium labels and details as buttons and rivets with a warm pink gold finishing.

The ad campaign by the visionary duo MERT & MARCUS features three supermodels: IRINA SHAYK, JOAN SMALLS and STELLA MAXWELL. Stars of the campaign are the TOUCH jeans, whose feminine and pure lines are enhanced by the models’ sinuous bodies and sensual movements highlighting the essence of a unique product.

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#touch #touchit #replay #replayjeans

 

Available at all Replay Stores

www.replayjeans.com