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Asolo, 30th October 2019 – Replay’s parent company Fashion Box has signed an agreement with internationally-acclaimed football club Paris Saint-Germain to become the Club’s “Official Denim Partner” for the next 4 seasons.

In addition to intellectual property, marketing and digital rights, Replay and Paris Saint-Germain will work hand in hand to develop exclusive premium capsule collections, which will be available from 2020 via the official Paris Saint-Germain sales network and through Replay’s retail and online channels.

Matteo Sinigaglia, CEO of Fashion Box SpA, said: “In a scenario that sees football as the most loved sport in the world, with over 2.5 billion fans spread across 5 continents, we have actively pursued this partnership which will enable us to strengthen our presence in the football world, which is, like ours, founded on great passion. Paris Saint-Germain is a Parisian team, the winning symbol of a city and a country we feel a great affinity with; it is the fastest growing brand in football and its amazing international reach should boost our global exposure. Given the fantastic collaboration already in place with football icon Neymar Jr., it felt like a logical next step to join forces with a team made up of football superstars and with a first team that includes 10 different nationalities.”

Marc Armstrong, Paris Saint-Germain Chief Partnerships Officer, added: “We are delighted to welcome Replay to the Paris Saint-Germain family. Our brands share a common ambition to connect with a young and fashion-conscious audience worldwide while embodying the values of Paris.  In recent years, Paris Saint-Germain has become the epitome of sport and style and we look forward to working closely with Replay to develop creative products and content for our global fan base.”

In line with the Club’s unique sponsoring approach, the partnership between the two brands will go far beyond traditional marketing rights to involve creative collaborations ranging from digital to retail experiences.

Paris Saint-Germain

Paris Saint-Germain football club was created in 1970. Ever since QSI purchased the club in 2011, Paris Saint-Germain has undergone a transformation to become one of the world’s top football clubs and global sports brands. The Club has reconnected with Paris under the philosophy of “one unique city, one unique club”.

The Club has won 22 trophies in just eight years, for a total 40 in its history, making it the most successful football club in France. Paris Saint-Germain has attracted many great players including Ronaldinho, Beckham, Ibrahimovic, and currently Neymar, Mbappé, Cavani, Thiago Silva, and more.

The international popularity of the Club never stops growing. It is now the one of the most followed clubs in the world, expanding from zero to a community over 73 million social media followers in just eight years. In 2018, it opened international offices in Doha, New York and Singapore. The Club – which includes men’s football, women’s football, handball and judo squads – made the ground-breaking move to incorporate an e-sports team in 2016.

Giving back to the community is fundamental to the Club, which has drastically increased the capacity of its Foundation to develop wide-reaching and efficient programmes. Just one of its many projects, the Red & Blue School allows the club to help underprivileged youngsters.

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REPLAY Tribute 2Pac – A Limited Edition Capsule Collection


Dedicated to people who became icons through innovation and made this a better world.

Replay Tribute is a limited-edition collections project that takes inspiration from major icons from the past who still influence entire generations. Following a tribute to Nirvana, Replay is now celebrating one of the greatest rappers, lyricists and poets of the modern era: Tupac Shakur.

Tupac sold over 75 million records worldwide and remains one of the most iconic and influential rappers of all times. Over twenty years after his death, he continues to be remembered as a crusader for resistance and activism in the fight against abuse of power and oppression, documenting both the struggles of the streets and the contradictions of success. His canon remains a social manifesto and a point of reference for those still fighting racism and injustice.

The Replay Tribute 2Pac collection combines sport and streetwear influences to create timeless iconic pieces for men and women. The designs feature handwritten poetry and iconic photographs approved by the Estate of Tupac Shakur.

The entire collection is marked by metallic inserts and details, with all accents, labelling and prints in distinctive gold.

The men’s t-shirts, made of soft and comfortable fabrics, are made using cuts and stitching from the active world. They feature regular fit as well as a millennial fit with slightly longer sleeves. A sporty matrix for the women’s t-shirts too, which come in a regular fit, over-cropped, vest, and roll-up sleeves.

The look is completed with regular fit denim jackets in black for him and light denim wash for her; both decorated with a luxurious 4 colours print on light tech fleece in the back.

The whole look is rounded off with streetwear-style caps and sneakers, available in black, white and silver bearing the same customisations as the garments.


Remastered Archive

 Active Downtown, Tech Fleece, Black Holiday, logos and eco-friendliness: these are the key words in the Winter 2019 collection. References to the sport world, and to the carefree lightness of the eighties, all interpreted with classic Replay flair. 


ACTIVE DOWNTOWN: the mood is aligned with the streetwear range, and includes a vast selection of long- and short-sleeved polo shirts, both basic-style and rugby-inspired (which in some cases can replace a sweatshirt for everyday use), the college-style interlock bomber jacket with its bold colours and yellow details, and basic sweatshirts with a flock-print Replay logo. The collections include four different logos, retrieved from the Replay archives of the ‘80s/‘90s, and revamped with applications and embroidery. The new addition is the sweatshirt/shirt, suitable for a wide variety of uses and conceived for a younger, original, sporty customer. Not to be missed is the flannel shirt with heat-taped seams. Featuring checks and a straight fit, combined with a sweatshirt and worn denim for a very young, somewhat grungy look: CHECK&SWEAT!

URBAN OUTDOOR: the range of outerwear meets all the needs of the season: the lightweight nylon jacket in a range of colours is slightly padded, with sporty details on the cuffs or side strips, and a contrasting logo printed on the back of heavier multicolour down coats. Colours are bright: red, royal blue, yellow. Iconic pieces: the reversible down jacket that becomes a warm polar fleece, or the vinyl-effect down jacket with Replay logo on the collar and karabiner zip details, or the slim-fit sheepskin leather jacket. A special eye to environmental sustainability, with the sporty faux-down coat to be used as an under-jacket or as a standalone for the spring and fall, with a filling made of recycled PET, offering the same thermal performance and great fit as real down. This eco-friendly filling is also used in the eighties down jacket with its oversized fit, for the ultimate sporting look. Basic knitwear is a staple as ever, in faded-effect cotton, in addition to heavier-weight sweaters, with a soft, warm feel.

TECH FLEECE: sports pants and jackets feature a zip in technical fabric and colours typical of the sports world, reinterpreted in the Replay style with a slim-fit biker look and logoed side strips.

BLACK HOLIDAY: sweatshirts with faux leather inserts, shirt jacket with a gothic pattern, lined leather jacket with top-stitching on the shoulders and sleeves, or with contrasting electric blue lining.


ACTIVE DOWNTOWN: a mood in which soft, practical materials are key, proposed in a vast range of sweatshirts and trousers. The sweatshirt comes in a huge variety of proposals: presented with a refined, hyper-feminine logo, animalier lurex cuffs and drawstrings, and a wide-fit silver-laminated sweatshirt. The velour jumpsuit is a must have for winter 2019, as athleisure receives a fly revamp.

URBAN OUTDOOR: the women’s outerwear meets any needs: bomber jackets, down coats, leather coats, corduroy jackets and thick-and-thin corduroy overcoats. From the snakeskin-print nylon jacket to the short, oversized bomber jacket with a drawstring at the waist to gather it in, to the metallic-effect nylon jacket with warm filling and belt at the waist. The feminine A-line down jacket features a strikingly contrasting lining. The Replay woman, like the man, pays careful attention to the environment, wearing a very warm yet lightweight membrane faux-down coat that does not contain any feathers at all. There is plenty of sporty outerwear, with three different lengths to choose from (short, medium and long), complete with bold logos and contrasting colours, drawstrings, logoed strips and waterproof coated zips.

The TECH FLEECE package is updated with the introduction of the bomber sweatshirt with tone-on-tone lurex logoed strips. Tech Fleece trousers are also available: sporty pants, Replay-style, part biker, part graphic design, in a new boot cut.

SKY HIGH: lurex, along with embroidery and jewel appliqués, are details found in both the tops and bottoms of this collection: this is the more elegant, feminine side, with jewelled denim representing the essence of the Replay woman.

Another key theme is see-through, with transparent inserts and devoré parts in sweatshirts and sweat dresses, echoing the BLACK HOLIDAY package. Jacquard velvet dresses, lurex sweaters with leather wrap over skirts with a deep split, or with roomy, fringed denim shorts, a masculine jacket with satin lapels, played down with sport-striped trousers, long, starry dresses matched with a biker jacket complete with studs on the elbows. An aggressive look with an animalier print shirt in shades of red, over high-waisted leather shorts. A striking romper with green all-over animalier print and red snakeskin print dress.

The Replay woman loves contrasts: a checked flannel shirt with sequined trousers or skirt. The hound’s-tooth skirt is given a revamp with raw-cut edges and an elegant lurex yarn, and combined with checked shirts. The yellow checked shirtwaist shines out under the long woollen hound’s-tooth dress. The versatile black denim jumpsuit can be complemented with a fluo sheepskin if you dare! Another strong look: an animalier plissé skirt combined with a reversible polar fleece bomber jacket.


A wide variety of fits and styles for the Replay denim collection, for perfect combos with sweatshirts, shirts and outerwear from the Fall/Winter 2019 collection. Keywords: 

CONTEMPORARY HERITAGE: the most authentic part, indigo hues with rips, the true essence of denim

ROCK THE DENIM: the darkest denims, in blacks and greys

MAESTRO COLLECTION: this premium capsule collection is not to be missed, and is further developed with new washing techniques to ensure that authentic Replay look  

HYPERFLEX COLOUR adds 5-pocket pants to its range of chinos. 

As ever, the collection is built on clean, minimal lines, enhanced with abrasions and creasing to give the denim a used look. High priority is given to the environment and sustainability with Hyperflex+, treated with natural pigments in three different shades: dark, medium and light.




For the 4th year in raw, Olympiacos and Replay renew their cooperation, with Replay continuing to be the Official Clothing Supplier of team and the staff. REPLAY welcomed the players, the coaching team and representatives of OLYMPIACOS  FC, in a special delivery ceremony, held on Tuesday, September 24, at the Olympic Training Center in Rentis.

The red dynamic Replay signature, comfort and quality in every detail of clothes and accessories, will accompany every official appearance of players and team executives, inside and outside the boundary, throughout the 2019-20 season.

With its stylistic identity and Italian refinement, since it is exclusively tailored in Italy, the official Replay costume includes the navy blue suit, white shirt, red tie, belt and navy blue shoes with the distinct design REPLAY. Suits, in navy blue, give a formal tone to the look of the team accentuated by the red lining on the inside and the distinctive red scarf. Of course, the accessories and details that make the difference underlining the boldness of the look, are the red tie and the distinctive monogram R on the lapel, while the high quality leather shoes complete the set with the red Replay signature on the back.

In addition, the team was photographed wearing the Replay casual clothing that players wear on their cross-border games of the Greek Championship. Casual outfit of the team consist of a white polo shirt, denim shirt and the new Replay Hyprflex Chino pants from the innovative collection of Hyperflex – the innovative 100% rubber material, a unique fit, that gives total comfort to the movements – and leather shoes with the red Replay signature on the back.

REPLAY: Steady growth at a global level


Headquartes Fashion Box, Asolo – Treviso, Italy


Asolo, 8 March 2019 – Fashion Box, the company that owns the Replay brand, has experienced a decidedly positive 2018. With revenues of €237.9 million and EBITDA of €21.7 million (up 21% on the previous year), the Group is set to accelerate its pace of growth in 2019.

Fashion Box is historically an internationally-oriented company, as exports account for 85% of its total sales.

Matteo Sinigaglia, CEO of Fashion Box SpA, stated: “The positive results of 2018 are the reward of a long-term strategy based on the constant attention paid to the quality of our products and our ability to generate a steady stream of innovative projects. This goes hand in hand with an effective distribution strategy, implemented directly and through carefully selected partners. We will be aiming especially on the development of new markets, together with the strengthening of the existing ones in order to continue an organic and healthy growth.”

In view of its international expansion, last year Fashion Box entered into a strategic partnership arrangement with Reliance Brands Limited for distribution in India of Replay casual wear, footwear and accessories. The agreement, which came into being concretely with the deliveries for Spring/Summer 2019, will be based on a multi-channel distribution, with retail stores – with the opening of 2 flagship stores in Delhi and Mumbai in the next few months, as well as mono-brand stores and shops-in-shop in the most prestigious malls of the country – and through key e-commerce players in India.

Japan deserves a special mention, as the brand continues to grow through highly selective distribution in the main local department stores.

The Company’s growth plan also leverages on the Joint Venture entered into in December with Fashion Company for the distribution of the clothing, footwear and accessory lines in some of the main markets of Eastern Europe. The Joint Venture, majority-owned by Fashion Box, will become operational in Fall/Winter 2019 and expects to develop markets for the Replay products in Bosnia and Herzegovina, Serbia, Kosovo, Macedonia, Montenegro and Romania, both through the opening of 8 mono-brand stores by 2021 and the development of the wholesale channel.

In addition, Fashion Box is paying great attention to the Latin American market, which today for the brand is no longer just an opportunity but a tangible, important and fast-growing reality.

Replay Flagship Store – Milano, Italy

Thanks to 5 mono-brand stores and 2 outlets opened between April 2017 and December 2018, Brazil is currently the main market for the brand in Latin America. Replay Jeans do Brasil is also active in the wholesale channel and distributes the Replay brand through a network of 200 multi-brand retail stores in the country.

Another important market is Colombia, where, in addition to the two mono-brand stores opened in Bogota and Medellin at the end of last year, the Company will inaugurate 5 retail stores by 2022 and will continue with a wholesale distribution, which is already operational, serving multi-brand stores in strategic locations throughout the country and high-level accounts.

Replay is also present in Paraguay, with a store in Asuncion and a corner in the department store of Ciudad del Este.

In the European market Replay continued its own strengthening, with a double-digit organic growth rate in the wholesale channel, and particularly brilliant results in Northern and Central Europe, thanks to a very positive sell-through in the last few seasons.

Replay Ink Collection


For spring/summer 2019 Replay Footwear presents the Ink Collection project.

 The Replay Ink Collection is the perfect combination of athleisure and innovation, and is strongly anchored to the brand DNA. This special collection is made up of four models of sneakers for men and four for women, both available in low and high cut. Although the base is a one-color sneaker, white or black, the main protagonist is the logo: oversize, colorful and loud, in line with the macro trend of the logo-mania. The inspiration comes from the ‘90s and the all-over graphics are the result of a research from the original archives of Replay’s apparel collections. While the creativity draws on the authentic heritage of the brand, the printing technique makes this capsule an absolute innovation.





One of the most popular tennis players internationally, is our own girl, Maria Sakkari, the fresh and dynamic face of REPLAY! Known for her entries and distinctions in major international tournaments, she is currently ranked among the top 100 in the world ranking, holding her 42nd place, and is among the 32 Australian Open.

Maria – the dynamic girl who loves as much possibly what she does, with passion and authenticity and a smile that wins you back – could not choose anything other than REPLAY clothes, the apparels that fit perfectly into her style and personal life! This dynamic personality and freshness has been recognized by Replay and therefore the face of Maria has been chosen once again to be the official Replay brand ambassador for the next two years, renewing her contract up to 2020!

It takes lots of strength, with endless energy and liveliness to be only 23 years old and win on international level, in Greece and abroad! Wearing her REPLAY casual wear Maria is always ready to conquer the terrain, in style! That’s why she visited the REPLAY STORE store on Stadiou Street 4, where she enthusiastically tried on her favorite items of the new fall – winter collection 2018-2019, the incredibly comfortable and elastic Hypeflex + jeans and discovered unique accessories that will accompany her appearances!

Maria and Replay are both excited about renewing their cooperation! Let’s RE-PLAY! 

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With a renewed co-operation contract by 2020, REPLAY continues for the third year to be the official clothing supplier of the Olympiacos FC team and its boar.

REPLAY welcomed the players, both old and new, and handed over, for another year, the official formal outfit to the team at a special event held on Friday, September 14, at the Olympiakos Training Center in Renti, with all the players, coaching team and also the presence of representatives of OLYMPIACOS FC.

Each official appearance of team and team members, both inside and outside, for the entire 2018-19 sports season, will have the quality signature of REPLAY’s “red” brand, with its distinctive red details that will make it stand out .

Exclusively sewn in Italy, formal clothing includes suits, shirts, ties, belts and shoes, with unique identity and unique REPLAY design. Blue navy costumes with red lining and red details give an official tone to the group’s appearance. Accompanying details are the red tie and the characteristic R monogram on the lapel, while high quality leather shoes complete the set with the red Replay signature on the back.


Watch here the video of the team’s players : https://www.youtube.com/watch?v=8B7YCHEoaCw





Wearing REPLAY casual outfit …  Olympiacos team is ready for the top!


What connects REPLAY and Olympiakos FC for the third consecutive year? Of course, an excellent partnership that will continue with a renewed contract by 2020, according to which REPLAY will continue to be the official clothing  supplier of the team and the board.

Dynamic, comfortable and stylish the new Olympic casual attire, of course with REPLAY signature!

In each casual event and trip of the team, cross country fights for the Greek Championship, REPLAY will always dress the team up with a comfortable, white polo shirt, denim shirt, Replay Jean pants from the innovative Hyperflex collection – the material that has thrived millions fans all over the world with its durability and elasticity – belt and shoes with the special replay signature.

The “red” co-operation of REPLAY Olympiakos continues!

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Replay spring/summer 2018


Suggestions for her:

BLACK HOLIDAY. A style with a dark and minimal atmosphere, where white and black are the stars. Black leather biker jackets match perfectly with black denim and a t-shirt or blouse from a range of clean, coloured or acutely embellished lines for a sporty chic look. For the evening they are perfect for wearing with black dresses or long skirts for a rocker look, softened by a tone on tone delicate flower relief. Soft viscose and precious silk georgettes play with transparency, while fluid fabrics enhance silhouettes. Touches of red break and downplay the striking look of the black and white. Standing out among these thematic garments is a pair of skinny fit black leather biker pants characterised by white stitching and hints of red.

MILITARY SURFER. An ironic, sunny style that blends military trends with the energy of surfing in a modern way. The undeniable stars are the iconic cargo pants, offered in olive green and camouflage styles, worn alongside inspiring military garments such as field jackets and parkas, downplayed by embossed glitter writing or romantic ruffles at the bottom. Combining this military style with sensually detailed garments such as lace blouses and dresses, or colourful, floral print skirts and dresses create special looks, while light fabrics and tropical prints create a very balanced and feminine blend.

THE BURNING MAN. This third style is named after the most popular desert music festival. These suggestions are inspired by the patterns in the desert glamourous style, where romantic souls and rock come together to create soft toned garments ranging from burned to dusty pink, combined with light or white denim garments. Even the fabric is light and soft, while slight discoloration and cold dye treatments give the clothes delicate shades. The iconic item for this theme, perfect for completing the boho chic style, is the fringed camel tone suede jacket.

 Suggestions for him:  

BLACK HOLIDAY. An essential and minimal style is fundamental to the first theme for men. Biker styles and the night look are mixed: black denim from neat lines or with biker-inspired cuts perfectly match leather biker jackets, strictly black shirts and sweatshirts, reversible nylon or bomber jackets minimised by varsity style white stripes on the collar and cuffs. Complete the outfit with a contrasting solid white t-shirt or one enhanced by prints, embroidery and writing.

MILITARY SURFER.  For him, the must-have in this second style is surfer style garments such as 80s inspired short or long sleeve shirts with floral prints combined with blouses, jackets and parkas in a camouflage pattern, suggested in varieties of greens and shades of tobacco. All of this should be downplayed by contrasting patches and lettering.  The strength of the military style is enriched by the energy of floral prints, in which the surfer/Hawaii theme is predominant.

THE BURNING MAN. Here the most relaxed spirit of Replay emerges, a style inspired by the lightness of vacations with chino-cut Bermuda shorts coupled with Hawaiian patterned shirts. For him the tones are also light, they go from a wide range of pastel/dusty trousers and Bermuda shorts, to burnt tones. The fabrics are comfortable and light, such as linen and cotton.

 An absolute must-have in the Replay wardrobe is the DENIM collection, perfect for the spring/summer 2018 season, teamed with t-shirts, jumpers and coloured bomber jackets with 80s inspired images. A basic range with essential and neat lines, suitable for everyday use. The predominant tones for light, white and blue denims are the endless shades of blue, with the addition of patterns in shades of tobacco for him and a rich selection of pastels for her.

An added bonus comes from researching fabrics to provide a proposal that guarantees the best in terms of innovation in both washing and wearability. At the bottom of the collection, the clean, minimal ranges are accompanied by patches, abrasions, scuffs and tears to give the denim a used look for authenticity. In addition to the wide range of trousers, the denim line is completed with jackets and basic shirts available for men and women, and Bermuda shorts for him with miniskirts, dresses and overalls for her.

The collection offers 7 different fits for him: skinny, slim, slim low crotch, tapered, straight, regular slim and comfort fit. 11 nicely fit sizes are offered for her: jeggings, skinny, biker, slim, straight, relaxed, cropped, flare, chino, boy and oversize high waist fit. An absolute novelty for the SS18 season are the iconic “Selvedge” denims, offered in a stretchy version. The sizes are straight and slim fit for him and slim and boy fit for her, with colours ranging from white to blue up until the shades of black denim.