As part of its broader sports sponsorship strategy, Replay chose to celebrate the legendary All Blacks, one of the most prestigious rugby teams, in Paris with an exclusive happy hour in the extraordinary setting of the Galéries Lafayette rooftop where Replay is present with the collection dedicated to them.
Inevitable was the presence of the four top players of the New Zeland team: brothers Beauden and Jordie Barrett, Damian McKenzie and Anton Lienert-Brown. In addition to them, other important guests from the world of sports also attended the event, such as the 100m and 200m world record holder Usain Bolt, in total Replay look.
Internationally renowned models and celebrities, true Replay Friends, were also present, including Bar Refaeli, Alessandra Ambrosio, Jessica Aidi, Ludovica Sauer and Alessandro Cattelan, Rose Bertram and Kelly Piquet, who all displayed an unmistakable Replay look.
