was successfully added to your cart.




Replay shines at Rolex Monte Carlo Masters

As part of its wide-reaching sports sponsorship strategy, putting its name beside leading lights of sporting excellence, such as football teams PSG, Ajax and Atalanta, the rugby giants the All Blacks and individual “ambassadors”, such as Neymar Jr, Beauden Barrett and Usain Bolt, Replay is pleased to announce its entry into the world of tennis with its sponsorship of the prestigious Rolex Monte-Carlo Masters.

During the course of the tournament, Replay hosted Usain Bolt, world record holder in the 100- and 200-meter dashes, and the DJ producer Martin Garrix, both wearing total Replay looks.


Also present were internationally renowned models and celebrities, true Replay Friends, including, Cindy Bruna, Kelly Piquet, Ginevra Mavilla, Melissa Satta, Izabel Goulard, Rose Bertram, Dian Schwartz and Fiammetta Cicogna, who wore Replay looks from the We Are and Atelier lines.


Celeb and Replay Friends yesterday, April 13th, watched the day’s games and were welcomed in the Replay hospitality area at the VIP Village, the evening then continued with a gala dinner on the Replay Boat at the Yacht Club de Monaco – Quai Louis II.



The meeting of  two Italian style icons is the driving  force behind the collaboration between Replay and Superga – two brands that have always put quality and innovation at the forefront of their development.

The result is a design that succeeds in combining  fashion and tradition in a cross-cutting offer that unites heritage and contemporaneity.

Conceived and designed as a small manifesto of the exchange between these two brands, this collaboration manages to create a dialogue between the expertise of Superga, a brand that has pioneered the use of vulcanised soles, and the creative coolness of Replay.

At the core of the collaboration between the two brands is the Superga 2750 model.

Unisex and timeless, an international icon of  Italian lifestyle, the Superga 2750 has been revisited with the use of  573 Bio denim, with which Replay leaves its stylistic mark, narrated through its choice of a high-performance fabric, made of 100% organic cotton.


The brands’ shared love for detail is evident in the proposal of a shoe that has been re-imagined, in its simplicity, for an urban streetwear style, whilst featuring distressed hints.

This model ‘s uniqueness is represented by  its ripped and distressed look, and is further embellished with multi-coloured cotton laces in both the darker male version and the lighter female version.

The characterizing, almost signature, elements that characterise this collaboration include: the bleached finish, wear treatments  for a used effect, an embossed leather patch echoing the Replay’s trademark, the customised bandana lining coupled with the customised insole and the double back label.




Fashion Box – REPLAY has signed an agreement with Italart Co., a third-generation company based in Parma, Italy, to create and distribute perfumes and related products. The exclusive 5-year global licence agreement starts with the launch of EARTH MADE, the new natural body fragrance line. The project has drawn inspiration from a Replay apparel capsule collection entirely made from organic fibres and with ZDHC-certified organic mineral pigments, according to the philosophy of reconnection with planet Earth. The Earth Made project perfectly expresses Replay’s DNA and strong identity and aligns with Fashion Box’s ethical and sustainable approach.

Earth Made includes four natural body fragrances whose names are tributes to the natural colours of the earth – Tuscany Yellow, Antartica Blue, Amazonian Green, Arizona Orange – and create a vibrant palette of essential bottles made from recycled glass. The four fragrances are genderless, 100% vegan, of certified natural origin and come in totally eco-green packaging. The body fragrances are all natural and sustainable, contain Thalassogaia and Phytogaia extracts as well as vegetable-derived alcohols. They ensure a long-lasting and persistent perfuming effect, maximum physical and mental wellbeing and all beneficial effects of natural extracts.

Replay parfume_2 -resize

Matteo Sinigaglia, CEO of Fashion Box S.p.A., commented: “Italart is an Italian company that stands out for its intense research activity and rich creativity, as well as for its vertical management of the production chain, and operates through a consolidated and selected international network. Thanks to a vision that is very attentive to the environment, Italart is the right partner to ensure our beauty product lines an international presence in full respect of our brand positioning”.

Alberto Tanzi, CEO of Italart, declared: “We are really proud and happy to be able to collaborate with Replay, a leading international brand in the denim segment. With Replay we share dynamism, values and an emic and ethical approach. I am sure Replay will soon become the flagship of our brand portfolio”.



The world of Replay celebrates the world of Disney to produce a women’s and girls’ footwear line inspired by pop culture.

The iconic pieces of the Disney Capsule collection by Replay are featured by Disney characters, featuring 9 women’s and 3 girls’ designs. Vintage patterns, laminated designs, glitter details and ring stones define the 2023 Spring Summer collection.

A few highlights of the collection:

  • Retro running sneaker with fabric upper, depicting Disney’s Minnie Mouse in a laminated effect, available in black/gold and white/silver.
  • Tennis trainer with soft upper, embellished with a vintage print of Disney’s Mickey Mouse and Minnie. Available in both girls’ and women’s sizes, either in white with colored patterns where red is protagonist or in black, with gold patterns and laminated details.
  • Mid-Cut model with cotton upper, featuring Minnie Mouse’s peeping face. Available both in black and white with colored patterns or in white with silver patterns.

Disney’s characters, in particular Minnie Mouse, reflects the concept of the collection that is as colourful and feisty, with a touch of glamour, as Minnie is fun, creative and stylish. A perfect match.


R&S_0761 – resize2023.01.27 F&M16840 -resizeR&S_0795 – resizeR&S_0815 -resize



Two brands with a shared spirit of vibrant individuality – rebel-at-heart HUGO and Italian premium denim specialist Replay – come together this Fall to launch a co-created capsule collection dedicated to self-expression.

Bringing together a mix of classic and trend-driven denim styles with easy-wear jersey pieces, HUGO | Replay presents clean and simple silhouettes designed to be interpreted by the wearer to reflect their personal style.

Launched as part of the Fall/Winter 2022 season as HUGO strengthens its denim offer throughout its collections, each HUGO | Replay style features a signature red label that brings together the logos of both brands. The capsule is developed in certified organic cotton fabrics throughout.

For him, a classic denim jacket and straight-fit jeans, in a light, medium, or dark wash, are joined by an overshirt and matching jeans that offer a tailoring-meets-workwear aesthetic. Four crew-neck tees deliver four different spins on the bold HUGO | Replay logo, while a garment-dyed indigo tee and matching hoodie complete the line-up.

For her, boy-fit jeans in three washes and a choice of relaxed, drop-shoulder tees are joined by a trend-driven cropped jacket with raw edges and matching balloon-fit jeans, in a nod to the fashion acumen that runs through the collection.

TikTok creators Oluwanifewa Agunbiade (@Itsjustnifee), Louis Powell (@youngmanpowell) and Isla Loba (@isla) star in a playful social-first campaign, shot in London, to mark the launch. Each individual shows how they incorporate the HUGO | Replay collection into their day, putting together a series of different outfits by adding their own accessories, styling pieces, and – of course – attitude.

HBME_110_HUGOxReplay_Nife_KV_9x16_withicons   HBME_110_HUGOxReplay_Isla_KV_9x16_withicons    HBME_110_HUGOxReplay_Louis_KV_9x16_withicons

TikTok also offers instant inspo thanks to a branded “Replay Your Day” rewind effect released to mark the launch. Creators will use the effect to create dynamic and immersive content as they switch up the collection from day to night.

As word spreads about the collab, a #HUGOReplay hashtag challenge will give all TikTokers access to the exclusive rewind effect, branded graphics, and audio assets – an invitation to play with filters and transitions to create fresh and fun TikToks that inspire new ways to style denim.

Designed with denim lovers in mind, HUGO | Replay is all about expressing your individual creativity, putting together unique looks where fashion meets fun.

So, how will you wear it?

The HUGO | Replay collection drops  in HUGO and Replay Stores worldwide and online at hugo.com and replayjeans.com.



About Replay and Fashion Box S.p.A.:

Founded in 1981, Fashion Box S.p.A. is a global leader in the denim segment. The Italian group, based in Asolo, in the province of Treviso, creates, promotes and distributes casual wear, accessories and footwear for men, women and children under the brands REPLAY, REPLAY&SONS and WE ARE REPLAY. Fashion Box is currently present throughout Europe, the Middle East, Asia, Latin America and Africa, in a total of over 50 countries. The wholesale distribution network includes 4,000 stores, 124 single-brand stores and 213 corners and shop-in-shops. Exports account for 90% of turnover.


HUGO, the younger of the HUGO BOSS brands, is the platform for self-expression and authentic dressing. Globally engaged, always curious and uniquely expressive, HUGO creates clothes for those who lead rather than follow to push individuality and boundless styling forward. HUGO BOSS, comprised of its two brands: HUGO and BOSS, is one of the leading companies positioned in the premium segment of the global apparel market. The group offers collections in 128 countries at around 6,800 points of sale and online in 59 countries via hugoboss.com. With approximately 14,000 employees worldwide, the company, based in Metzingen, Germany, posted sales of EUR 2.8 billion in the fiscal year 2021.




INSTAGRAM: https://www.instagram.com/replaygreece/?hl=el

FACEBOOK: https://www.facebook.com/ReplayGreece

YOUTUBE: https://www.youtube.com/user/fbgreece

TIKTOK: https://www.tiktok.com/@replayjeans




Olympiacos and Replay make the strongest team, with a long-term collaboration, according to which REPLAY is the Official Supplier of Casual Clothing of the team and its executives!

For another year Replay, faithful to the appointment and the high standards of this cooperation, handed over to the team members the casual clothing, which includes: Light blue polo shirt, with a stamped detail of the Olympicos FC logo on the back, the tema’s motto “we keep on dreaming” on the sleeve and red details on the sleeves and the collar. Five-pocket denim pants, in dark blue shade, from the ecological series of Replay Hyperflex Bio, made of organic cotton and recycled polyester with environmentally friendly treatments, which has an ultimate comfortable fit, stamped the logo of the team inside and embroidered the name of the team at the height of the left pocket and also lanyard in the colors of the team. Denim shirt made of 100% cotton, which also has the embroidered logo of the team, sewn with red thread. The look completes the elegant, comfortable and impressive denim jacket, with pockets and inspired by the 1980s, in dark blue, with the team logo stamped on the sleeve.

This exclusive Replay for Olympiacos FC collection will accompany the players and the coaching team, in every casual appearance, offering comfort and style in travel, and every moment of the day!

Red makes the difference for another year!


Youtube Video link:  https://www.youtube.com/watch?v=vdZByssqUBE




New Replay capsule collection signed by Neymar JR
at an event – overproduction, in Düsseldorf!


On 13 February, in the evocative setting of Areal Bohler former steelworks, an industrial site dating back to the early 1900s, now renovated in accordance with the original style and architectural elements: the ideal stage for exalting the mood and peculiarities of the collection.

The exclusive guests partied to the multicultural notes of the resident DJ Paquita Gordon, Milan-born but with an international vocation: in addition to Neymar JR, the Brazilian champion brand ambassador and now established celebrity thanks to his huge social following, there were top buyers, press, models and celebrities of international fame, true Replay Friends, including Oscar-winning actor Adrien Brody, Victoria’s Secret angels Alessandra Ambrosio, Joan Smalls, Izabel Goulart, F1 champion Lance Stroll, the fashion influencer Chiara Biasi and a host of German celebrities such as Caro Daur, Janin Ullmann and Ann-Kathrin Götze.

1.Neymar Jr_Matteo Sinigaglia 2. Alessandra Ambrosio_Neymar Jr 3. Adrien Brody

4.Joan Smalls  5. Chiara Biasi  6. Izabel Goulart_NeymarJr_Alessandra Ambrosio

The exclusive party featured moments of the very best in entertainment: acrobatic numbers and light shows, enhanced by the extraordinary industrial skeleton of the location.

The special guests for the evening were the Flying Steps, the Berlin urban dance company that has graced the biggest international stages; guests at the Replay party were entertained by a unique artistic performance and spectacular break dance choreographies.Live Show with Lous and the Yakuza and exceptional DJ set with 2manydjs, an internationally renowned Belgian duo.

The collection – a total look for men consisting of 5 garments representing the perfect blend of authentic Replay style and the personality of the Brazilian champion – was revealed in a preview by Peek & Cloppenburg* (Düsseldorf), a German fashion group with 140 stores in Europe.


Replay new Official Sponsor for formal and fashion wear of Ajax AFC 

Asolo, January 29th – Replay and AFC Ajax have signed a sponsorship agreement for the coming four seasons. From July 2020 Replay is Official Sponsor and will design the official formal wear and fashion wear of the Ajax professional football teams. Besides a yearly new look for Ajax players, staff and board, Replay and Ajax will also introduce an exclusive Replay x Ajax collection for fans.

Matteo Sinigaglia, CEO of Fashion Box SpA, Replay’s parent company: “When we first met Ajax in our hometown Asolo, there was an instant click. Our shared passion for football, the history of the club, the current performances, their belief ‘for the future’ and their creative spirit proved to us that Ajax fits in our international partnership strategy. We look forward to show our new collections, content and distinctive approach to all the fans in the Netherlands and the rest of the world.”

Menno Geelen, CCO of AFC Ajax: “With great pleasure we welcome Replay as our new fashion and formal wear sponsor. Replay is planning to further strengthen the Replay brand awareness in Netherlands, we will support them with that. We will become part of the international Replay family; after re-signing Neymar Jr and the recent deals Replay made with Paris Saint – Germain and with All Blacks, and their plans for the near future I can proudly say we are in good company. An international brand like Replay welcoming Ajax in their portfolio underlines our growing global attractiveness.”

Ajax 1, ‘Young Ajax’ and Ajax Women will wear the new Replay formal and fashion wear collection as of the start of the 2020-2021 season. Replay and Ajax will work together to develop an exclusive Replay x Ajax collection, more details will be revealed mid 2020.



Asolo, 30th October 2019 – Replay’s parent company Fashion Box has signed an agreement with internationally-acclaimed football club Paris Saint-Germain to become the Club’s “Official Denim Partner” for the next 4 seasons.

In addition to intellectual property, marketing and digital rights, Replay and Paris Saint-Germain will work hand in hand to develop exclusive premium capsule collections, which will be available from 2020 via the official Paris Saint-Germain sales network and through Replay’s retail and online channels.

Matteo Sinigaglia, CEO of Fashion Box SpA, said: “In a scenario that sees football as the most loved sport in the world, with over 2.5 billion fans spread across 5 continents, we have actively pursued this partnership which will enable us to strengthen our presence in the football world, which is, like ours, founded on great passion. Paris Saint-Germain is a Parisian team, the winning symbol of a city and a country we feel a great affinity with; it is the fastest growing brand in football and its amazing international reach should boost our global exposure. Given the fantastic collaboration already in place with football icon Neymar Jr., it felt like a logical next step to join forces with a team made up of football superstars and with a first team that includes 10 different nationalities.”

Marc Armstrong, Paris Saint-Germain Chief Partnerships Officer, added: “We are delighted to welcome Replay to the Paris Saint-Germain family. Our brands share a common ambition to connect with a young and fashion-conscious audience worldwide while embodying the values of Paris.  In recent years, Paris Saint-Germain has become the epitome of sport and style and we look forward to working closely with Replay to develop creative products and content for our global fan base.”

In line with the Club’s unique sponsoring approach, the partnership between the two brands will go far beyond traditional marketing rights to involve creative collaborations ranging from digital to retail experiences.

Paris Saint-Germain

Paris Saint-Germain football club was created in 1970. Ever since QSI purchased the club in 2011, Paris Saint-Germain has undergone a transformation to become one of the world’s top football clubs and global sports brands. The Club has reconnected with Paris under the philosophy of “one unique city, one unique club”.

The Club has won 22 trophies in just eight years, for a total 40 in its history, making it the most successful football club in France. Paris Saint-Germain has attracted many great players including Ronaldinho, Beckham, Ibrahimovic, and currently Neymar, Mbappé, Cavani, Thiago Silva, and more.

The international popularity of the Club never stops growing. It is now the one of the most followed clubs in the world, expanding from zero to a community over 73 million social media followers in just eight years. In 2018, it opened international offices in Doha, New York and Singapore. The Club – which includes men’s football, women’s football, handball and judo squads – made the ground-breaking move to incorporate an e-sports team in 2016.

Giving back to the community is fundamental to the Club, which has drastically increased the capacity of its Foundation to develop wide-reaching and efficient programmes. Just one of its many projects, the Red & Blue School allows the club to help underprivileged youngsters.

tupac regular 2


REPLAY Tribute 2Pac – A Limited Edition Capsule Collection


Dedicated to people who became icons through innovation and made this a better world.

Replay Tribute is a limited-edition collections project that takes inspiration from major icons from the past who still influence entire generations. Following a tribute to Nirvana, Replay is now celebrating one of the greatest rappers, lyricists and poets of the modern era: Tupac Shakur.

Tupac sold over 75 million records worldwide and remains one of the most iconic and influential rappers of all times. Over twenty years after his death, he continues to be remembered as a crusader for resistance and activism in the fight against abuse of power and oppression, documenting both the struggles of the streets and the contradictions of success. His canon remains a social manifesto and a point of reference for those still fighting racism and injustice.

The Replay Tribute 2Pac collection combines sport and streetwear influences to create timeless iconic pieces for men and women. The designs feature handwritten poetry and iconic photographs approved by the Estate of Tupac Shakur.

The entire collection is marked by metallic inserts and details, with all accents, labelling and prints in distinctive gold.

The men’s t-shirts, made of soft and comfortable fabrics, are made using cuts and stitching from the active world. They feature regular fit as well as a millennial fit with slightly longer sleeves. A sporty matrix for the women’s t-shirts too, which come in a regular fit, over-cropped, vest, and roll-up sleeves.

The look is completed with regular fit denim jackets in black for him and light denim wash for her; both decorated with a luxurious 4 colours print on light tech fleece in the back.

The whole look is rounded off with streetwear-style caps and sneakers, available in black, white and silver bearing the same customisations as the garments.