was successfully added to your cart.



Ανώνυμο σχέδιο – 1

Replay 9zero1: from past to future

Replay presents a new interpretation of its iconic 9zero1 model, bringing it from past to future with a new and contemporary release. This ‘90s garment marked the history of the brand; initially designed for men, it has evolved over time to become an across-the-board garment for all genders and all ages, with its characteristic straight and comfortable fit and emphasis on the original branding. Replay’s historic archive becomes the means to reach the hearts of those who already know and love the iconic design as well as those who are new to this multi-generational pair of jeans.

240116_REPLAY_RBJ_901_03_AMELIA_GRAY_076                                    240117_REPLAY_RBJ_901_14_MARTIN_GARRIX_015


High waist, upper fly button and many other details are all part of the Replay Quality Guaranteed, as emphasised by the original branding. The five-pocket is available in four colours — dark, medium, light and black — with classic denim washes. There is also a matching jacket to complete the total denim look. Due out in March, Replay 9zero1 is certain to be a must-have for all denim fans who love the genuine feeling of the brand.


240117_REPLAY_RBJ_901_22_MARCO_VERRATI_155_CMJNThe arrival of the product in store will be supported by the launch of a massive advertising campaign with many stars involved, including Usain Bolt, Martin Garrix, Marco Verratti, Beauden Barrett and the All Blacks, Amelia Gray, Maye Musk, Leni Klum, Paulo Dybala and the football teams of PSG, Bayern Munich and Ajax. All the Replay 9zero1 ambassadors have joined forces in this campaign, creating a single organic tone of voice that appeals to all generations and moves easily between the worlds of sport, music and fashion.




230920_REPLAY_RBJ_901_01_035_CMJN 240116_REPLAY_RBJ_901_02_MAYE_MUSK_029 230920_REPLAY_RBJ_901_12_081_CMJN


The outdoor and digital campaign will also feature a series of in-store installations and events, aimed at creating a direct 9zero1 experience.

The photographer of the campaign is Thierry Le Gouès, a leading figure in fashion photography who over the years has collaborated with the biggest international fashion magazines and contributed to defining the aesthetics of an era, in particular the 1990s. Just recently, he published a powerful compendium of his best fashion and editorial work, emblematic of that decade, which was precisely the period of the very first 9zero1 jeans.

Replay celebrates the All Blacks during the Rugby World Cup 2023 in France

As part of its broader sports sponsorship strategy, Replay chose to celebrate the legendary All Blacks, one of the most prestigious rugby teams, in Paris with an exclusive happy hour in the extraordinary setting of the Galéries Lafayette rooftop where Replay is present with the collection dedicated to them.

Inevitable was the presence of the four top players of the New Zeland team: brothers Beauden and Jordie Barrett, Damian McKenzie and Anton Lienert-Brown. In addition to them, other important guests from the world of sports also attended the event, such as the 100m and 200m world record holder Usain Bolt, in total Replay look.

Internationally renowned models and celebrities, true Replay Friends, were also present, including Bar Refaeli, Alessandra Ambrosio, Jessica Aidi, Ludovica Sauer and Alessandro Cattelan, Rose Bertram and Kelly Piquet, who all displayed an unmistakable Replay look.



Replay shines at Rolex Monte Carlo Masters

As part of its wide-reaching sports sponsorship strategy, putting its name beside leading lights of sporting excellence, such as football teams PSG, Ajax and Atalanta, the rugby giants the All Blacks and individual “ambassadors”, such as Neymar Jr, Beauden Barrett and Usain Bolt, Replay is pleased to announce its entry into the world of tennis with its sponsorship of the prestigious Rolex Monte-Carlo Masters.

During the course of the tournament, Replay hosted Usain Bolt, world record holder in the 100- and 200-meter dashes, and the DJ producer Martin Garrix, both wearing total Replay looks.


Also present were internationally renowned models and celebrities, true Replay Friends, including, Cindy Bruna, Kelly Piquet, Ginevra Mavilla, Melissa Satta, Izabel Goulard, Rose Bertram, Dian Schwartz and Fiammetta Cicogna, who wore Replay looks from the We Are and Atelier lines.


Celeb and Replay Friends yesterday, April 13th, watched the day’s games and were welcomed in the Replay hospitality area at the VIP Village, the evening then continued with a gala dinner on the Replay Boat at the Yacht Club de Monaco – Quai Louis II.



The meeting of  two Italian style icons is the driving  force behind the collaboration between Replay and Superga – two brands that have always put quality and innovation at the forefront of their development.

The result is a design that succeeds in combining  fashion and tradition in a cross-cutting offer that unites heritage and contemporaneity.

Conceived and designed as a small manifesto of the exchange between these two brands, this collaboration manages to create a dialogue between the expertise of Superga, a brand that has pioneered the use of vulcanised soles, and the creative coolness of Replay.

At the core of the collaboration between the two brands is the Superga 2750 model.

Unisex and timeless, an international icon of  Italian lifestyle, the Superga 2750 has been revisited with the use of  573 Bio denim, with which Replay leaves its stylistic mark, narrated through its choice of a high-performance fabric, made of 100% organic cotton.


The brands’ shared love for detail is evident in the proposal of a shoe that has been re-imagined, in its simplicity, for an urban streetwear style, whilst featuring distressed hints.

This model ‘s uniqueness is represented by  its ripped and distressed look, and is further embellished with multi-coloured cotton laces in both the darker male version and the lighter female version.

The characterizing, almost signature, elements that characterise this collaboration include: the bleached finish, wear treatments  for a used effect, an embossed leather patch echoing the Replay’s trademark, the customised bandana lining coupled with the customised insole and the double back label.




Fashion Box – REPLAY has signed an agreement with Italart Co., a third-generation company based in Parma, Italy, to create and distribute perfumes and related products. The exclusive 5-year global licence agreement starts with the launch of EARTH MADE, the new natural body fragrance line. The project has drawn inspiration from a Replay apparel capsule collection entirely made from organic fibres and with ZDHC-certified organic mineral pigments, according to the philosophy of reconnection with planet Earth. The Earth Made project perfectly expresses Replay’s DNA and strong identity and aligns with Fashion Box’s ethical and sustainable approach.

Earth Made includes four natural body fragrances whose names are tributes to the natural colours of the earth – Tuscany Yellow, Antartica Blue, Amazonian Green, Arizona Orange – and create a vibrant palette of essential bottles made from recycled glass. The four fragrances are genderless, 100% vegan, of certified natural origin and come in totally eco-green packaging. The body fragrances are all natural and sustainable, contain Thalassogaia and Phytogaia extracts as well as vegetable-derived alcohols. They ensure a long-lasting and persistent perfuming effect, maximum physical and mental wellbeing and all beneficial effects of natural extracts.

Replay parfume_2 -resize

Matteo Sinigaglia, CEO of Fashion Box S.p.A., commented: “Italart is an Italian company that stands out for its intense research activity and rich creativity, as well as for its vertical management of the production chain, and operates through a consolidated and selected international network. Thanks to a vision that is very attentive to the environment, Italart is the right partner to ensure our beauty product lines an international presence in full respect of our brand positioning”.

Alberto Tanzi, CEO of Italart, declared: “We are really proud and happy to be able to collaborate with Replay, a leading international brand in the denim segment. With Replay we share dynamism, values and an emic and ethical approach. I am sure Replay will soon become the flagship of our brand portfolio”.



The world of Replay celebrates the world of Disney to produce a women’s and girls’ footwear line inspired by pop culture.

The iconic pieces of the Disney Capsule collection by Replay are featured by Disney characters, featuring 9 women’s and 3 girls’ designs. Vintage patterns, laminated designs, glitter details and ring stones define the 2023 Spring Summer collection.

A few highlights of the collection:

  • Retro running sneaker with fabric upper, depicting Disney’s Minnie Mouse in a laminated effect, available in black/gold and white/silver.
  • Tennis trainer with soft upper, embellished with a vintage print of Disney’s Mickey Mouse and Minnie. Available in both girls’ and women’s sizes, either in white with colored patterns where red is protagonist or in black, with gold patterns and laminated details.
  • Mid-Cut model with cotton upper, featuring Minnie Mouse’s peeping face. Available both in black and white with colored patterns or in white with silver patterns.

Disney’s characters, in particular Minnie Mouse, reflects the concept of the collection that is as colourful and feisty, with a touch of glamour, as Minnie is fun, creative and stylish. A perfect match.


R&S_0761 – resize2023.01.27 F&M16840 -resizeR&S_0795 – resizeR&S_0815 -resize



Two brands with a shared spirit of vibrant individuality – rebel-at-heart HUGO and Italian premium denim specialist Replay – come together this Fall to launch a co-created capsule collection dedicated to self-expression.

Bringing together a mix of classic and trend-driven denim styles with easy-wear jersey pieces, HUGO | Replay presents clean and simple silhouettes designed to be interpreted by the wearer to reflect their personal style.

Launched as part of the Fall/Winter 2022 season as HUGO strengthens its denim offer throughout its collections, each HUGO | Replay style features a signature red label that brings together the logos of both brands. The capsule is developed in certified organic cotton fabrics throughout.

For him, a classic denim jacket and straight-fit jeans, in a light, medium, or dark wash, are joined by an overshirt and matching jeans that offer a tailoring-meets-workwear aesthetic. Four crew-neck tees deliver four different spins on the bold HUGO | Replay logo, while a garment-dyed indigo tee and matching hoodie complete the line-up.

For her, boy-fit jeans in three washes and a choice of relaxed, drop-shoulder tees are joined by a trend-driven cropped jacket with raw edges and matching balloon-fit jeans, in a nod to the fashion acumen that runs through the collection.

TikTok creators Oluwanifewa Agunbiade (@Itsjustnifee), Louis Powell (@youngmanpowell) and Isla Loba (@isla) star in a playful social-first campaign, shot in London, to mark the launch. Each individual shows how they incorporate the HUGO | Replay collection into their day, putting together a series of different outfits by adding their own accessories, styling pieces, and – of course – attitude.

HBME_110_HUGOxReplay_Nife_KV_9x16_withicons   HBME_110_HUGOxReplay_Isla_KV_9x16_withicons    HBME_110_HUGOxReplay_Louis_KV_9x16_withicons

TikTok also offers instant inspo thanks to a branded “Replay Your Day” rewind effect released to mark the launch. Creators will use the effect to create dynamic and immersive content as they switch up the collection from day to night.

As word spreads about the collab, a #HUGOReplay hashtag challenge will give all TikTokers access to the exclusive rewind effect, branded graphics, and audio assets – an invitation to play with filters and transitions to create fresh and fun TikToks that inspire new ways to style denim.

Designed with denim lovers in mind, HUGO | Replay is all about expressing your individual creativity, putting together unique looks where fashion meets fun.

So, how will you wear it?

The HUGO | Replay collection drops  in HUGO and Replay Stores worldwide and online at hugo.com and replayjeans.com.



About Replay and Fashion Box S.p.A.:

Founded in 1981, Fashion Box S.p.A. is a global leader in the denim segment. The Italian group, based in Asolo, in the province of Treviso, creates, promotes and distributes casual wear, accessories and footwear for men, women and children under the brands REPLAY, REPLAY&SONS and WE ARE REPLAY. Fashion Box is currently present throughout Europe, the Middle East, Asia, Latin America and Africa, in a total of over 50 countries. The wholesale distribution network includes 4,000 stores, 124 single-brand stores and 213 corners and shop-in-shops. Exports account for 90% of turnover.


HUGO, the younger of the HUGO BOSS brands, is the platform for self-expression and authentic dressing. Globally engaged, always curious and uniquely expressive, HUGO creates clothes for those who lead rather than follow to push individuality and boundless styling forward. HUGO BOSS, comprised of its two brands: HUGO and BOSS, is one of the leading companies positioned in the premium segment of the global apparel market. The group offers collections in 128 countries at around 6,800 points of sale and online in 59 countries via hugoboss.com. With approximately 14,000 employees worldwide, the company, based in Metzingen, Germany, posted sales of EUR 2.8 billion in the fiscal year 2021.




INSTAGRAM: https://www.instagram.com/replaygreece/?hl=el

FACEBOOK: https://www.facebook.com/ReplayGreece

YOUTUBE: https://www.youtube.com/user/fbgreece

TIKTOK: https://www.tiktok.com/@replayjeans




Olympiacos and Replay make the strongest team, with a long-term collaboration, according to which REPLAY is the Official Supplier of Casual Clothing of the team and its executives!

For another year Replay, faithful to the appointment and the high standards of this cooperation, handed over to the team members the casual clothing, which includes: Light blue polo shirt, with a stamped detail of the Olympicos FC logo on the back, the tema’s motto “we keep on dreaming” on the sleeve and red details on the sleeves and the collar. Five-pocket denim pants, in dark blue shade, from the ecological series of Replay Hyperflex Bio, made of organic cotton and recycled polyester with environmentally friendly treatments, which has an ultimate comfortable fit, stamped the logo of the team inside and embroidered the name of the team at the height of the left pocket and also lanyard in the colors of the team. Denim shirt made of 100% cotton, which also has the embroidered logo of the team, sewn with red thread. The look completes the elegant, comfortable and impressive denim jacket, with pockets and inspired by the 1980s, in dark blue, with the team logo stamped on the sleeve.

This exclusive Replay for Olympiacos FC collection will accompany the players and the coaching team, in every casual appearance, offering comfort and style in travel, and every moment of the day!

Red makes the difference for another year!


Youtube Video link:  https://www.youtube.com/watch?v=vdZByssqUBE




New Replay capsule collection signed by Neymar JR
at an event – overproduction, in Düsseldorf!


On 13 February, in the evocative setting of Areal Bohler former steelworks, an industrial site dating back to the early 1900s, now renovated in accordance with the original style and architectural elements: the ideal stage for exalting the mood and peculiarities of the collection.

The exclusive guests partied to the multicultural notes of the resident DJ Paquita Gordon, Milan-born but with an international vocation: in addition to Neymar JR, the Brazilian champion brand ambassador and now established celebrity thanks to his huge social following, there were top buyers, press, models and celebrities of international fame, true Replay Friends, including Oscar-winning actor Adrien Brody, Victoria’s Secret angels Alessandra Ambrosio, Joan Smalls, Izabel Goulart, F1 champion Lance Stroll, the fashion influencer Chiara Biasi and a host of German celebrities such as Caro Daur, Janin Ullmann and Ann-Kathrin Götze.

1.Neymar Jr_Matteo Sinigaglia 2. Alessandra Ambrosio_Neymar Jr 3. Adrien Brody

4.Joan Smalls  5. Chiara Biasi  6. Izabel Goulart_NeymarJr_Alessandra Ambrosio

The exclusive party featured moments of the very best in entertainment: acrobatic numbers and light shows, enhanced by the extraordinary industrial skeleton of the location.

The special guests for the evening were the Flying Steps, the Berlin urban dance company that has graced the biggest international stages; guests at the Replay party were entertained by a unique artistic performance and spectacular break dance choreographies.Live Show with Lous and the Yakuza and exceptional DJ set with 2manydjs, an internationally renowned Belgian duo.

The collection – a total look for men consisting of 5 garments representing the perfect blend of authentic Replay style and the personality of the Brazilian champion – was revealed in a preview by Peek & Cloppenburg* (Düsseldorf), a German fashion group with 140 stores in Europe.


Replay new Official Sponsor for formal and fashion wear of Ajax AFC 

Asolo, January 29th – Replay and AFC Ajax have signed a sponsorship agreement for the coming four seasons. From July 2020 Replay is Official Sponsor and will design the official formal wear and fashion wear of the Ajax professional football teams. Besides a yearly new look for Ajax players, staff and board, Replay and Ajax will also introduce an exclusive Replay x Ajax collection for fans.

Matteo Sinigaglia, CEO of Fashion Box SpA, Replay’s parent company: “When we first met Ajax in our hometown Asolo, there was an instant click. Our shared passion for football, the history of the club, the current performances, their belief ‘for the future’ and their creative spirit proved to us that Ajax fits in our international partnership strategy. We look forward to show our new collections, content and distinctive approach to all the fans in the Netherlands and the rest of the world.”

Menno Geelen, CCO of AFC Ajax: “With great pleasure we welcome Replay as our new fashion and formal wear sponsor. Replay is planning to further strengthen the Replay brand awareness in Netherlands, we will support them with that. We will become part of the international Replay family; after re-signing Neymar Jr and the recent deals Replay made with Paris Saint – Germain and with All Blacks, and their plans for the near future I can proudly say we are in good company. An international brand like Replay welcoming Ajax in their portfolio underlines our growing global attractiveness.”

Ajax 1, ‘Young Ajax’ and Ajax Women will wear the new Replay formal and fashion wear collection as of the start of the 2020-2021 season. Replay and Ajax will work together to develop an exclusive Replay x Ajax collection, more details will be revealed mid 2020.