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Replay introduces Hyperfree, a new dimension in active denim


 You can’t help but move in


Hyperfree gives you the most freedom of movement you’ve ever experienced in jeans.

Hyperfree is the answer to a new way of life based on wellness and fitness, where being cool goes hand in hand with being comfortable. With Hyperfree, Replay means not only to dress people but to enhance their movements.



In a world where Indigo has become relevant in the athletic world, the values denim carries in its DNA become the way to make your motion as free as your body.


The increasing closeness between athletic and leisure-wear requires more and more comfort in clothing. This is why Hyperfree is ultra-light, made of natural fibers which make it the smoothest denim in the world with an amazing inner and outer feeling. Hyperfree is also 100% elastic with a +35% improved freedom of motion compared to the best previous products in the class.


Hyperfree is available in 4 cuts for women and 3 cuts for men and has hit stores already. In addition to selling retail at stand-alone Replay stores, corners and in-store shops worldwide, the jeans are be available on the wholesale circuit and on the online shop @ www.replayjeans.com


The communication push will benefit from an ad campaign involving Brazil’s finest: Alessandra Ambrosio and Neymar Jr. who try and resist the temptation to move while wearing Hyperfree jeans. The two stars, side by side with a number of other Brazilian performers, are tested to the extreme before exploding in movement, in a way that demonstrates Replay Hyperfree jeans are jeans you can’t help but move in.