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Replay launches Hyper Collection with star-studded event:
The Flexibles


Brazilian superstars Neymar Jr and Alessandra Ambrosio create hype at the Old Selfridges Hotel


LONDON: Tuesday, 17th May: Replay, known for it’s innovative approach to denim, celebrated the launch of it’s new Hyperfree collection, the latest in it’s series of hyper-innovative jeans range: The Flexibles at the iconic Old Selfridges Hotel.


Footballing legend Neymar Jr. and supermodel Alessandra Ambrosio, both faces of the new collection, hit the red carpet for snaps from paparazzi beforehand heading into the exclusive party.




Left: The international football player and ambassador of Replay Neymar Jr. made a special guest appearance for the fans, in the new Replay store opened in the shopping center Selfridges.

Right: Host of the event Matteo Sinigagglia, CEO of Replay, along with Neymar Jr. and top model Alessandra Ambrosio.

Amber Le Bon, Laura Whitmore, Sarah Jane Crawford and Pixie Geldoff also attended dressed in Replay.



Once inside, attendees were dazzled with spectacular performances from acro soccer and acroyoga athletes as well as sets from professional parkour mavericks on a large, bespoke 360 scaffold structure. All performers were dressed in a variety of the new Replay range to demonstrate the incredible flexibility of the jeans, showcasing a new dimension in athleisure-wear.



Model Daisy Lowe made a special guest appearance and provided a DJ set of classic tunes to the delight of all guests attending.


Replay The Flexibles