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Born in 2003, the groundbreaking series We Are Replay is an exclusive collection of luxury jeans, based on the long experience of the Group. The series, which incorporates all the creative experience and achievements of REPLAY –which also explains its name, which proudly expresses its strong sense of an identity– aims to the creation of imaginative, innovative and special pieces of clothing. With their handcrafted details, excessive colorings and experimentation with fabrics, We Are Replay are addressed to visionary people, who seek originality in a unique, sophisticated piece of clothing and are aware of denim, fact that allows them to appreciate the elegant and well-worked details. The series is distributed through medium – high and jeans specialist branches, through specialized shops and department stores.