NEWS

Replay introduces Hyperfree, a new dimension in active denim

#JeansYouHaveToMoveIn

 You can’t help but move in

Hyperfree gives you the most freedom of movement you’ve ever experienced in jeans.

Hyperfree is the answer to a new way of life based on wellness and fitness, where being cool goes hand in hand with being comfortable. With Hyperfree, Replay means not only to dress people but to enhance their movements.

In a world where Indigo has become relevant in the athletic world, the values denim carries in its DNA become the way to make your motion as free as your body.

The increasing closeness between athletic and leisure-wear requires more and more comfort in clothing. This is why Hyperfree is ultra-light, made of natural fibers which make it the smoothest denim in the world with an amazing inner and outer feeling. Hyperfree is also 100% elastic with a +35% improved freedom of motion compared to the best previous products in the class.

Hyperfree is available in 4 cuts for women and 3 cuts for men and has hit stores already. In addition to selling retail at stand-alone Replay stores, corners and in-store shops worldwide, the jeans are be available on the wholesale circuit and on the online shop @ www.replayjeans.com

The communication push will benefit from an ad campaign involving Brazil’s finest: Alessandra Ambrosio and Neymar Jr. who try and resist the temptation to move while wearing Hyperfree jeans. The two stars, side by side with a number of other Brazilian performers, are tested to the extreme before exploding in movement, in a way that demonstrates Replay Hyperfree jeans are jeans you can’t help but move in.

#‎replayreplica  #‎replayfootwear‬

A new dimension in denim experience
Replay reinvents the future of Athleisure

#hyperskin #jeansyoucanworkoutin #replayjeans

Wellness is not a trend; it’s the perfect balance between body, soul and the environment: it’s a philosophy and a lifestyle. Replay took this as an inspiration to merge it with its denim DNA and created Hyperskin: a revolutionary product able to combine performance, lightweight and 100% natural fibers.

Hyperskin is hyper elastic: being natural movement bidirectional, Replay has developed a bidirectional hyperstretch material ensuring 100% elasticity and shape recovery, redefining denim’s performance benchmark.

Hyperskin is hyper light: natural motion sport are driven by lightness; despite the high performance of the fabric, Hyperskin also redefines the benchmark for lightweight with the final product weighting only 200 grams.

Hyperskin is hyper natural: its exceptionally elastic and lightweight fabric is made of 100% natural fibers and guarantees natural breathability.

It is available in two models for women: a super skinny five-pockets with an extremely adherent fit from the hip down and a snug push-up effect bottom and a jegging, yoga pant-style model.

The jeans come in four different washes: a Raw Grey shade washing which keeps an original raw fabric look, a Blue shade washing achieved with a light bleaching process to obtain an intense mid-blue shade and a super softener for an amazing feel, a Marble and Dark Black.

In this special project Replay joined forces with İSKO™, worldwide leader in the production of denim fabric. The goal was to develop a revolutionary product that would, once again, see Replay and İSKO™ as protagonists in the scenario of denim innovation.

Hyperskin will be in stores at the end of October. In addition to selling retail at stand-alone Replay stores, corners and in-store shops worldwide, the jeans will be available on the wholesale circuit and on the online shop.

At the heart of the launch is a high-energy, integrated, global campaign, created by 180 Amsterdam. Supermodel Irina Shayk stars in the campaign, which disproves the fundamental law of the universe: you can’t workout in jeans. The amazing performance of Hyperskin denim is showcased by Shayk as she puts it through its paces with a supermodel workout routine and causes the heads of her fellow gym buddies to literally explode, all around her.

#hyperskin #jeansyoucanworkoutin #replayjeans #replay

www.replayjeans.com

Spring/Summer 2016 Collection

With the SS2016 collection Replay reasserts in full the brand’s new soul. Classy, contemporary, exclusive. Alluringly luxe and mature, at once versatile and coherent, it talks about five edgy-cool influences: Glam Biker, Army Pop, Sport/Athleisure, Contemporary Bohémien, Venice at the Beach.

A smooth and harmonious flow of smart fashion concepts, the collection consists on the one hand of unique items that project a distinct personality and on the other of complementary pieces that make the most of contrast to both temper and heighten the effect. A similar structural setup marks the palette, featuring a wide gamut of white and black tones offset by fresh indigo hues, gorgeous greens, pop shades of orange and pink, lovely pastels, novel takes on camou colors, plus a fine array of gold, silver and lurex glints. Fits become softer as they play with different fabric weights, while materials reflect luxury and eco themes. This translates into an appreciation for silk/cotton blends, nylon and fleece fabrics, tech mesh, lots of leather (smooth, precious, soft touch), all the way to hempen cloth, linen and bamboo. Adding to the appeal are decorative elements: fringe, studding, sequining, patchwork appliqués, cloth patches, raffia embroidery, multiple prints (floral, phytomorphic, biker, geo). Then for an extra touch of sophistication there are the Pollock drip painting-inspired designs printed by hand on sweaters, T-shirts, pants and shoes. Working techniques alternate between pushing toward the future with new textile coating/lamination treatments and ultra low environmental impact denims and returning to the past with once-upon-a-time craftsmanship in the Hand Made capsule and in the Broken Age series.

Glam Biker is mostly a matter of opposites as the modern motorcyclist trend goes super glamorous, revving up with bolder notes for daytime, slicker & smoother ones by night. Strong on oversize and slim fits, leather and silk cady materials. Army Pop narrates a luxe evolution of the military look, as in lots of camou watered down by white hues, brightened up by flashy accents of color complete with metallic glints. Sport/Athleisure takes tech mesh, athletic shorts, sweatshirts and nylon prints, then rethinks the same in recherché urban mode. Contemporary Bohémien is very much about working wonders with color, exclusive mix & match prints, fringe and Broken Age rips. Eclectic, free-spirited, no rules. Venice at the Beach: here setting the agenda is the relaxed appeal of soft pastels and fresh indigo blues. All the perfectly carefree way, L.A. beach style.

The women’s line presents dark black biker jackets with aggressive prints to sport over white silk cady plisse skirt with slit. And then lightweight phytomorphic print silk bombers counterbalancing tees and easy minimalist white jeans; outsize linen shirts with raffia inserts accompanying soft low-crotch jeans with patchworks in shades of indigo. Other items include: white overblouse & print maxi skirt, long fluid pure white casual dresses, tech mesh sweatshirt with tulle rose appliqués, metalized leather motorcyclist jackets, long baggy tees and metallic knits. The men’s line experiments with jackets, inventing new inflections thanks to coated cotton fabrics, camouflage prints, smooth leather, jersey interlock, plus studding on lapels. All to sport with white print tees and destroyed jeans. A total black look features a leather jacket with contrast biker prints, while a total white one is offset by a sweater with Broken Age rips and Pollock drip painting designs. Other ideas: colorful print nylon bombers, exclusive-print shirts & print bermuda shorts. Floral, foliage, geo and paisley patterns tell the story. Capping the range are pastel 50/1 jersey tees in bamboo, hemp and cotton fibers. Simply rich.

Denims make a statement with hand workmanship and a strong eco-aware spirit. The former is all about Broken Age: namely, 5 women’s jeans and 5 men’s (plus a few jackets) where a fully manual destroyed treatment results in wide, open rips. The latter underscores the brand’s constant pursuit of green production processes so as to reduce water consumption to the max. A highlight on this front is Iceblast technology (using dry ice). Washes focus on the lightest and most summery hues of indigo, as well as on black and on white. Against this backdrop various treatments, glossy patches and prints figure prominently. Mostly low-crotch fits find extra softness in the denim’s ultrasoft texture, while skinny jeans offer an increasingly comfortable stretch factor.

Emotional hub of the collection is the Hand Made line of exquisitely artisanal items for a select distribution. It’s a small capsule of important, precious pieces. For women: all-white jacket and maxi T-shirt with pop graffiti & tags from L.A. streets; maxi dresses and lightweight jackets with denim edging. For men, three jackets: one in destroyed denim with metalized leather sleeves; another all in gold lamé leather; the last in leather with extraordinary metallic ribbon accenting.

Replay presented Spring Summer 2016 collection at Nammos Beach Club in Mykonos.

Launching Spring Summer 2016 collection, Replay played host to about 700 guests from around the world on the beautiful Greek island of Mykonos.

On Friday 8th May 2015 guests were treated to a sun set fashion show at the islands most exclusive venue Nammos Beach Club. Walking on the night were models including Alessandra Ambrosio, Bar Refaeli, Sara Sampaio and Bregje Heinen. 

Matteo Sinigaglia, Replay CEO, hosted the evening after party also in Nammos Beach Club, with a dress code reflecting Replays SS16 new session collection trend Destroyed Denim. He Said: “Mykonos Island is the perfect place to welcome our friends to celebrate the launch of our SS16 Replay collection. The mood of this wonderful island reflects our brand DNA: this is the place where everything could happen and new trends are born”

Konstantinos Tsouvelekakis, Replay Greece Vice President, said “ We are honored and proud to host in Greece this three-day World Congress of Replay and of course the significant presentation of the new Replay Sprin Summer 2016 collection. We are grateful to the municipality of Mykonos for the great support.”

REPLAY presents the new fragrance collection REPLAY STONE, in partnership with MAVIVE Venezia.

In partnership with Mavive, Replay has created a new perfume that represents the perfect adaptation of the art of Denim to the world of beauty: REPLAY STONE.

In its two versions, Eau De Toilette for Him and Eau De Toilette for Her, the new twin fragrances take their inspiration from one of the most iconic washing techniques, stone washing. Due to a well – balanced mixture of fabric, water and stones, stone washing makes each pair of jeans unique, on – of – a – kind.

The shape of the Replay Stone bottle is reminiscent of the typical pumice stone, augmented with planar facets and arrays of light. These effects bring to mind the quality of the Replay’s textile production and washing techniques and they pasterly suggest te multi-sided and continuous research that informs the very soul of the Brand.

The new  bottles for Him and for Her embody the concepts of innovation and experimentation. The respective fragrances are addressed to 18-30 year old women and men, who are noted for their charisma and charm. Personal care and attention to details are the hallmarks of their daily lives, which they always engage with curiosity and passion. Denim ideally represents them because it goes beyond being merely a practical way to dress – rather, it is an informed way to define oneself, define one’s life.

FOR HIM

For Him, a glossy black bottle speaks of personal elegance and character. For Her, a hypnotic tone of violet mirrors the charm of amethyst, one of the most alluring gems frequently use in jewellery.

Two metal elements enrich the overall design: a circular charm featuring the “R” of Replay, and a small plaque set in the glass and inscribed with the name of the fragrance: REPLAY STONE. The alternating glossy and matte finish of the box creates a further three-dimensional and elegant effect, mirroring the facets and light arrays of the bottle.

The fragrance for Him is an Eau De Toilette that opens with fresh hues of Italian lemon, subsequently exalted by a spicy accord of elemi, nutmeg, and black pepper. In the heart note, leather and masculine notes are couples to spicy chords of cinnamon and cloves. The composition ends with a base note made of woods and resins, and enriched with touches of amber and musk that create the persistent sillage, the lingering scented trail of this elegant fragrance.

FOR HER

The fragrance for Her is an Eau De toilette that opens with citrus and Mediterranean accords of bergamot, orange, and mandarin, which are further enriched with delicate fruity notes. The heart note bursts forth with the splendor of an opulent orchid, made even gentler by its pairing with the delicate notes of almond blossoms. In the heart note, noble woods are combined with touches of amber, while hints of vanilla are coupled to musky accords. This combination imbues a persistency to the embracing and sensual contrail of fragrance.

Barça wears Replay

The Italian company Fashion Box, which boasts a series of top quality denim clothes lines under the names of  Replay, Replay & Sons, We Are Replay and Red Seal,- has signed a deal with the FC Barcelona as the official sponsor of clothing and footwear for the first team and the rest of the Club’s sportsmen and women. The agreement is for four years.

Replay will create both an official clothing and a “smart casual” line for the first team. The deal between the Italian company and Barça – who are famous for their singularly attractive style of play, represents a pioneering commitment to innovation. Replay will invent a new way to use denim, where  the traditional jeans concept embraces the realm of fine tailoring. The famous indigo fabric will, for the FC Barcelona athletes, become a deluxe textile creating a unique and exclusive superlight suit.

Fashion Box CEO, Matteo Sinigaglia, commented: “We are more than thrilled with this alliance. Both Replay and FC Barcelona make the maximum effort to get excellence in their respective fields and Barça are not just a partner for us, they are also a great source of inspiration. This is the first time that a denim company have moved into the world of football. We are certain that the product we are developing for them will surprise the whole world”.

FC Barcelona’s General Director, Antoni Rossich, also expressed his satisfaction with the deal: “ Fashion Box is a leading company in its sector and Replay is a well-known prestigious brand, which like our teams, boasts its own unique personality. Its products are fresh, dynamic and young and have a style which we feel clearly identified with. We also share a clear commitment to the global market  – in our case with our fans and in theirs with their clients throughout the world”.

Spring-Summer 2016 Collection

Like a refreshing gust of air or a fruit popsicle on a muggy afternoon, for summer 2016 Replay & Sons tells an at once sunny and regenerating story. Moods swing playfully between Contemporary Bohémien fantasies and upbeat Army Pop camo concepts, between Venice Goes to the Beach pastels & stripes and Glam Biker prints or Essential solids.

GIRLS

A light, fanciful spirit with a hint of romanticism. Very much the eclectic Contemporary Bohémien way, all about floral and geo prints, butterfly designs, folk and Provençal influences. Here a fab array of pastel and spray-paint colors – offset by white and never fully saturated shades of black – gently imbue muslin, satin, jersey, macramé, denim. Items include faux-vintage lace sweatshirts, lightweight denim shirts, frocks & overalls, shorts with sweet ruche trim, comfort fit pants in lovely print satin, long skirts and soft girly blouses.

In Army Pop gorgeous brights take turns with white, black and melange tones in setting the pace for a bold new military look. Camouflage works unknown wonders thanks to dazzling contrasts, splotchy dye effects, outsize graphics, allover prints, sequin-foil-glitter decors. There are light bull denim & camo jersey biker jackets, the latest in drop-crotch pants and maxi T-shirts, plus cartoon prints & slogans for sweatshirts, tank tops and tees.

Sea, sun & nature define Venice Goes to the Beach, a vibrantly fresh range featuring  a rich palette of hues, prints on a white base, soft easy fits, light bull denim and jersey fabrics. White tees, sweatshirts and maxi skirts welcome flower, palm-tree & parrot motifs, quiet tattoo designs, plus geo stripe patterns possibly in multicolor version. Rib-knit tank tops and fringed T-shirts go with destroyed denim shorts or, in alternative, a wrap-around sarong.

As for Essential, it captures the soul of the collection. What do the trick are mostly white and melange nuances with some fluo or pastel splashes, all in a series of fabrics from jersey to denim, from fleece to bull denim to nylon. Classic basics make a distinctive statement thanks to edgy print techniques, while faded prints, fluo sequins, iridescent foil and strass decors spell out words loud & clear. Topping it all off is a colorful nylon jacket, in addition to sweats with contrast lettering.

Denim tells an equally cool & carefree story as lots of mid and azure blue tones – plus plenty of real color particularly for the supersoft high-performance Hyperflex jeans – set the stage for tattoo prints, camo patterns and patch appliqués. Then there’s the highlight of the season: exclusive Broken Age denim, destroyed mode with wide slits ripped & mended entirely by hand.

BOYS

Here too a fanciful spirit comes à la Contemporary Bohémien with catchy prints & stripes, ultra practical fabrics (fleece, nylon, jersey) and luxuriantly vibrant colors. Cactus & floral motifs decorate sweats, shirts and tees, while the polo takes on a slick rugby appeal. Then there are slub jersey T-shirts with funny slogans, plus easy jogging-style pants in superlight denim.

For little guys as well, the watchwords on the Army Pop front are military & color. Camouflage prints take the lead and, joining forces with fluo brights, conquer T-shirts, jackets and pants. As in the nylon windbreaker with sassy lime yellow splotches; the white-front slacks with patches, back totally camo mode; the camouflage tee with fun garment-printed crack fluo design. All the way to the slimfit multi-wash camo print jacket in seriously faded tones.

Pure relaxation meets sun- and salt-bleached colors in Venice Goes to the Beach. Soft pastels, shades of white & indigo give definition to fresh, crumply sweatshirts and tees: delicate hues in light, skin-caressing fabrics definitely make for look-good feel-good clothes.

Strong on street influences, the Glam Biker range is geared solely to boys. Sweatshirts and tees present powerful on the road-inspired prints, while ergonomic cut pants come in sturdy doubleface fabrics with knee pads to boot.

Denim caps the collection with a fine selection of blue jeans ultrasoft of both texture and hue. Along with the predominance of comfortable drop-crotch fits, there are some easy slim and super slim styles in extralight stretch denim. Again, the new Broken Age fabric with hand-ripped and -mended slits adds a special plus, as do the striking prints and the patch appliqués.